Huawei Consumer Devices CEO Richard Yu reveals new dual strategy for Huawei and Honor
Huawei Consumer Devices CEO, Richard Yu, has announced a new dual brand strategy for Huawei and Honor devices.
Huawei Consumer Devices CEO, Richard Yu, has announced a new dual brand strategy for Huawei and Honor devices. Yu posted to his Sina Weibo account:
- Huawei will become the world’s largest smartphone manufacturer
- Honor will become the 2nd largest smartphone manufacturer in China, and 4th in the world
- The company will support Honor in the development of cutting-edge products and continue its investments in technology innovation, channel distribution and retail strategies while maintaining a firm dual-brand strategy between Honor and Huawei. Both brands will maintain a forward-thinking mindset and help create an intelligent, fully-connected world.
Huawei's consumer division experienced massive growth last year, achieving CNY 348.9 billion (S$70.34 billion) last year, with 45.1 percent year on year growth. Honor grew even faster, with 170 percent year on year growth.
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