Apple will unveil its new iPhones and Apple Watches on 9 September
The iPhone 17 series is coming.
By Kenny Yeo -
Note: This article was first published on 27 August 2025.
Apple has just announced its annual iPhone event, and it’s happening on 9 September at Apple Park at 10 am PT. For Singapore, this means 10 September at 1 am.
The event will be streamed live on Apple’s website, Apple’s YouTube channel, and the Apple TV app.
Titled “Awe dropping”, expect to see the debut of the iPhone 17 series. This year will be interesting because, apart from the iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17, Apple is rumoured to be introducing a new ultra-thin model called the iPhone 17 Air. This new model is expected to replace the Plus model.
Apple is also expected to show off new Apple Watches in the form of the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3.
Finally, there’s the possibility that we might finally see the third-generation AirPods Pro. Word on the street is that these earbuds will have heart rate monitoring.
For more on what to expect from the new iPhones, catch our iPhone 17 rumour roundup here.
Stay tuned right here for the latest news from Apple as I’ll be heading down to Cupertino to bring you firsthand updates!