Young and sweet, only seventeen
2025’s Apple event in September has been a big one for the technology titan.
For the first time in years, we have a brand new iPhone model called the iPhone Air. Then, the iPhone 17 and iPhone 17 Pro Max received significant updates, including new display glass, more powerful chips, and larger batteries.
And if that’s not all, we also have new watches. The Apple Watch SE has finally been updated, and it’s joined by the new Apple Watch Ultra 3 and Series 11. Finally, the AirPods Pro is now available in third-generation guise, promising better ANC and packing some incredible features like heart-rate sensing.
Keeping up with all the updates can be too much. To summarise everything you need to know, we have collected all our Apple keynote articles in this handy feature. Read about the new products and our hands-on impressions below. Be sure to bookmark this page, as new stories and updates will also appear here.