Following CES 2023, Samsung rolls out two OLED TV models including one starting at US$1,899

While the S90C may lack all of the top-of-the-line features of the S95C, it still packs a lot into its frame.

The S95C and S90C. Image source: Samsung.

The S95C and S90C. Image source: Samsung.

Following their announcement at CES 2023, Samsung has officially launched their new OLED TV families, the S95C and the S90C, of which each will come in three sizes, 55-inch, 65-inch, and 77-inch.

The 2023 Samsung OLED 4K TV portfolio comes with an AI-powered Neural Quantum processor that delivers bright whites and pure blacks along with 8.3 million self-illuminating pixels. games and movies appear in consistently crisp 4K at blazing-fast speeds up to 120hz and Game Motion Plus that goes up to 144hz with compatible PC-connected content.

Along with Dolby Atmos, the new Samsung TVs pair effortlessly with Samsung soundbars thanks to Q-Symphony. With that, TV speakers paired with Q-Series and S-Series soundbars operate as one to deliver an optimised and masterfully orchestrated sound experience.

 

The S95C and S90C

The S90C. Image source: Samsung.

The S90C. Image source: Samsung.

Besides what we covered earlier, the flagship S95C series comes virtually bezel-free and offers a choice of a near flush-fit wall mount or a streamlined blade stand. The attachable Slim One Connect solution keeps cords and cables out-of-sight, so viewers can focus on what’s on the screen.

The S95C is available now in the United States at the following prices:

  • 77S95C: US$4,499
  • 65S95C: US$3,299
  • 55S95C: US$2,499

Samsung says the S90C “brings the benefits of OLED at a lower price point”. Packing most of the benefits of the S95C, including Dolby Atmos audio, high-refresh-rate gaming, and AI-powered Neural Quantum processor, it lacks the One Connect box, and not-so-sleek bezels.

The S90C is available now in the United States at the following prices:

  • 77S90C: US$3,599
  • 65S90C: coming soon
  • 55S90C: US$1,899

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