Image Source: Haji Lane
The Singapore Tourism Board (STB) and Snapchat have teamed up to leverage augmented reality to enhance visitors' experience at tourism hotspots. AR technology will be used to tell richer stories at popular destinations and drive the discovery of local shops and businesses.
Beginning with a pilot in the iconic Haji Lane, STB and Snapchat will unveil five augmented reality experiences, including games, polls, and the sharing of trivia information.
These AR experiences utilise Snapchat’s Custom Location Lens technology, building upon existing, real-world infrastructure with digital effects. The Custom Location Lens lets visitors explore the site in a whole new way, with interactive AR content that brings the history and culture of the area to life.
To activate the AR Lenses, visitors simply need to scan a Snapcode QR code at each location through the Snapchat app.
Image Source: STB
A mural on the facade of Piedra Negra, a local Mexican restaurant, will come to life with fun facts
on Haji Lane. Visitors can also try on a Batik dress from Utopia Apparels, play a fun game at Drunken Balloon, have their palm read at Shalaby Sweets, and express their mood at I am café.
“We know that travellers increasingly want more than just a typical travel experience, and are looking for something unique, immersive and memorable. Partnerships like this allow STB and tourism businesses to leverage Snap’s AR technology to offer visitors a new way to explore Singapore, and these efforts will help us stay ahead of the curve and set Singapore apart from other destinations," said Wong Ming Fai, Chief Technology Officer, STB.
"As we embark on this pilot, we welcome both locals and visitors to participate and provide feedback on it so we can continually innovate on such novel experiences.”
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