Say Hello to Dot Global (.global) Top Level Domain Names
Dot Global (or ".global") offers businesses a new way of considering their branding and online presence, and a possible solution to the saturated domain name market. Will this level the playing field for Asian businesses on the web? .Global CEO Rolf Larsen elaborates.
Rolf Larsen, Chief Executive Officer and Founder of .Global, wants you to rethink the way you name your web domains with the launch of .global, a new Top Level Domain (TLD) launched yesterday. Explaining his decision to register .global with iCann, Larsen said he felt that there was a dearth of TLDs that properly conveyed a global presence. As he says: "We are running out of .com domains, and that is evident when you see that the number of second hand trades of domain names are exceeding the number of new .com registrations."
".global" to Larsen, represents a perfect platform for companies to build their brand as it signals global aspirations and a borderless strategy. Also, "global" carries the same meaning in multiple languages and communicates universal scope. Thus, he feels that .global provides an excellent opportunity for Asian businesses as they will be offered a chance to register their domain names at the same time as businesses in Europe and North America.
Larsen says .global will be administered under EU privacy laws, and will employ the latest security protocols, while policies on usage will mean you can expect that domain space to stay free of undesirable service providers (e.g. porn and other undesirable content). Pricing for .global will depend on the registrar you sign up with, but Larsen maintains that it will be affordable for small companies - not so much for individuals. Don’t expect a free-for-all grab for domain names when .global becomes available for public registration though - registering a .global domain name requires applicants to register with a trademark clearing house before they are issued one. Premium names (a select group of high-value generics and business terms) will also be offered separately, and released via an auction system provider.
The new .global TLD will be open for trademark holders to register their names on July 9, 2014, and .global names will be open for public registration September 12, 2014.
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