Chrome will automatically block annoying ads in 2018

Google has announced that it will launch a version of Chrome in early 2018 that will automatically block annoying ads. Google will define "annoying" ads as those outlined by the Coalition for Better Ads, which include any of the following types of ads: 

Desktop

• Pop-ups
• Auto-playing ads with sound
• Large sticky banners
• Countdowns that force users to wait before loading the desired page.

Mobile

• Pop-ups
• Auto-playing ads with sound
• Large sticky banners
• Countdowns that force users to wait
• Ads that take up more than 30 percent of a screen
• Flashing animations
• Full-screen scrollovers

In a blog post, Google's Senior VP of ads and commerce Sridhar Ramaswamy wrote, "It's far too common that people encounter annoying, intrusive ads on the web - like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see the content on the page. These frustrating experiences can lead some people to block all ads - taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation."

Publishers will be able to see whether their ads violate Google's new standards with the Ad Experience Report.

Source: Google Blog

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