GE Cameras Come to Singapore & Interview with President Hiroshi Seki

Did you know that the American company GE (General Electric) makes cameras? We wouldn't blame you if you didn't - the company hasn't brought its cameras here until recently. General Imaging is the worldwide exclusive licensee of GE branded digital cameras, which first made their appearance in March 2007. While GE brought their cameras to COMEX last year for a soft launch, they will now be bringing GE cameras to a shop near you. 

The GE models coming in aren't new, but a couple in particular stand out. The G100 is a 14MP bridge camera with a 28mm wide-angle lens and 15x optical zoom, with a max. 10 frames per second shooting speed and 1080p video recording. The 14MP E1410SW also comes with 10x optical zoom, a max. shooting speed of 10 frames per second and 1080p video recording in a smaller body. It looks like GE will be competing heavily on price, as the two feature-rich models are only going to go for S$299 for the G100 and S$279 for the E1410SW. More details on the two cameras can be found on the second page of this post.

We had a chat with Hiroshi Seki, President and C.O.O. of General Imaging (Asia) on why GE is coming into Singapore and how they plan to differentiate themselves in the highly competitive digital camera market.

Interview with Hiroshi Seki, President & C.O.O., General Imaging (Asia)

So why is GE bringing their digital compact cameras into Singapore?

Seki: Singapore is an influential country for the rest of Southeast Asia, that's why we're bringing our products here. From here, we hope to spread out to the other countries in the region. 

How does GE plan to differentiate itself from the rest of the big camera brands already here in Singapore?

Seki: Our users aren't professionals, just people looking to take good pictures. Focusing on these people is very important. That's why we always put ease-of-use in mind when we design our cameras. People don't want to miss good moments, but with complicated cameras it's easy to miss out on these moments. That's why the continuous shooting feature in our cameras will help people feel at ease. You just need to push the shutter and the camera will capture all those moments.

These cameras are from General Electric, which is an American company. Does that mean they are designed in the US?

Seki: We have an R&D team in Taiwan, comprised of many nationalities like Taiwanese, American and Japanese, so it is a joint effort. The cameras are made in China. Maybe you know, digital compact cameras - any brand - are made in China. They're also sixty to seventy percent made by the Taiwanese EMS (Electronic Manufacturing Service). 

Some reports showed that digital compact camera sales declined in 2011. So what is GE's strategy for its camera business going forward?

I think that the Asia Pacific area's population is still increasing. In the developed Western countries it's getting more difficult, because the smartphone cameras are getting better and better. But I think we still have a chance here in the developing countries to grow.

GE Introduces Its Flagship Products in Singapore

General Imaging adds the GE G100 and GE E1410SW to its GE Pro and Power Series lines.

Incorporating advanced Aptina A-Pix CMOS pixel technology, these two flagship cameras feature increased shutter speed, ability to continously shoot in high speed, advanced high-performance 1080p HD video recording capabilities, and enhanced light sensitivity for sharper photo images with vibrant color in low light conditions.

Building on the GE X500, the 14-megapixel G100 features a 28mm wide angle lens with a 15x optical zoom. Shooting high-speed photos (10fps) and advanced 1080p HD videos are made possible through the Aptina A-Pix CMOS pixel technology. Equipped with over 30 different shooting modes, it comes with a 3-inch high resolution LCD.

The 14-megapixel GE E1410SW also features the Aptina A-Pix CMOS pixel technology, along with increased shutter speed, continuous high speed shooting at 10fps, full-resolution, 1080p HD video recording and improved High Dynamic Range. Besides being capable of 10x optical zoom, it is equipped with a 3-inch LCD, powerful long zoom and wide-angle lens with enhanced light sensitivity.

Both cameras are available island-wide. Available in black, red, or white, the G100 is priced at S$299. The E1410SW comes in black, brown, red or champagne, and is available at S$279.

Read on for the full press release.

G100 and E1410SW Loaded with Advanced CMOS technology and must-have features at outstanding value

SINGAPORE – General Imaging today debuts the GE G100 and GE E1410SW, its latest additions to the picture perfect GE Pro and Power Series lines. These two flagship cameras deliver advanced Aptina A-Pix CMOS pixel technology and high performance with must-have features for the value-conscious consumer.

The GE G100 and GE E1410SW from the Pro and Power Series lines respectively boast of technologies that allow: increased shutter speed, the ability to continuously shoot in high speed (10fps), advanced high-performance 1080p HD video recording capabilities and enhanced light sensitivity for sharper photo images with vibrant color in low light conditions. The GE G100 and GE E1410ESW continue to redefine high performance in the bridge and ultra-compact camera categories at unbeatable value.

GE G100

General Imaging continues to redefine the bridge or ‘pro-sumer” camera market and builds on last year’s highly successful, market-defining GE X500 with the new G100.

The G100 the perfect choice for the photography enthusiast moving from a traditional point-and-shoot to a more powerful camera, the G100 is a compact bridge camera with a 28mm Wide Angle lens in the mega zoom category. A unique form factor for the GE Digital Camera line, the G100 incorporates 15X optical zoom and 14 megapixels in a sleek design. Aptina A-Pix CMOS pixel technology allows the G100 to shoot high-speed photos (10 frames per second) and advanced high-performance 1080p HD video. A built-in HDMI port allows users to connect the camera to an HDTV for instant group sharing. The G100 is equipped with over 30 different shooting modes and all the must-have features GE digital cameras are known for, such as a large 3-inch high-resolution LCD, Optical Image Stabilization and a 3200 ISO for more light sensitivity. Multi-Exposure, Object Tracking and improved HDR+ with image blending are all included. Available in black, red or white, the G100 sells at SRP of SGD$299.00.

GE E1410SW

GE E1410SW is from GE’s Power Series which delivers power features for the everyday photographers. Featuring advanced Aptina A-Pix CMOS pixel technology, the E1410SW delivers distinct performance enhancing features to the GE camera line including: increased shutter speed, continuous high speed shooting (10 frames per second), full-resolution, high-performance 1080p HD video recording, and improved High Dynamic Range to name a few.

The E1410SW is the ideal “go anywhere camera,” the ultra-compact E1410SW boasts 14 megapixels and 10X optical zoom and is housed in a sleek and stylish design measuring only .7-inches thick. With Aptina A-Pix CMOS pixel technology, the E1410SW can capture sharp, multi-burst photos with increased shutter speed. The camera features a large 3-inch LCD, powerful long zoom and wide-angle lens accompanied by enhanced light sensitivity, which provides the best quality still images with the ability to take advanced, high-performance 1080p HD video. The E1410SW is available in black, brown, red or champagne sells at SRP of SGD$279.00.

Distributed in Singapore by C2O Corporation, the GE G100 and GE E1410SW, along with GE’s full line of camera products are available at all leading technology and camera stores island-wide.

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