In pictures: Courts Nojima's new flagship store at The Heeren

We went to the opening of Courts Nojima's new flagship store at The Heeren to find out what customers could expect.

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The Heeren will host Courts Nojima's new three-storey flagship store. This will be the company's second flagship store after Courts Megastore Tampines. According to Courts, B1 and levels 4 and 5 will be opening in Q1 2022. 

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Just past the Safe Entry at the main entrance are the TV displays with some brands like LG, Samsung, and Sony having their own display area. You can find the latest 2021 models in sizes up to 86-inches.  

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In a corner of the electronics section you can find a Google Home display area where they hold workshops showing how the devices connect and work with each other. 

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This booth is where you can try out the drones on display before purchase. But be careful, we're not sure of Courts's policy on damaging or breaking their goods before you buy them! 

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There is even an E-Sports Gaming Corner with Razer gaming chairs, ROG gaming systems, and space for two teams of five to battle it out 

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There are also four sound rooms like this where you can test out products from audio brands like JBL, Yamaha, Sonos, and Beo. 

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There are even sound products for the true audiophile. 

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Appliances are on the second floor with everything you need from refrigerators and other kitchen products to robotic vacuum cleaners for the living room. 

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There is a robot vacuum cleaner battle area...*ahem*... an experiential area where you can test out the different units on sale while trying to clean on different surfaces. 

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Check out Samsung's premium Bespoke refrigerator display and find out how to personalise a unit to meet your specific needs and sense of style. What are the options and price points you ask? Here's our standalone report for more details.

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Besides the usual furniture options, Courts Nojima also has some in-store exclusive brands, as well as some officially licensed product lines.  

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For coffee aficionados like our editor Zach, this is a corner he likes to visit.

If some of those coffee machines look familiar to you, that's because he recently reviewed the  (seen on the top row) and the Nespresso Vertuo Plus that's next to it.

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QR codes like this are laid out on the floors throughout the store. Scan them for directions or even special offers and deals via Bitty. 

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There will be special events and deals over the weekend to celebrate the opening of the flagship store. 

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Courts HomeClub members can gain access to the new store before its official opening on 6 November in a members-only preview. Non-members can sign up as a member if they want to attend the preview ahead of its official opening.

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