Inside Yamaha's first AV lifestyle concept showroom in Singapore
Yamaha rebrands and rejuvenates its AV retail store in Plaza Singapura to their very first Yamaha Experience Studio (YES) in the ASEAN region. Test drive everything from a deskside MusicCast speaker to a sound bar or even their latest amps/receivers and speakers!
By Vijay Anand -
At a time when brands are re-focusing their retail efforts to push online stores, Yamaha has launched a brand new AV lifestyle concept store in Plaza Singapura - the first in the ASEAN region.
Located on level 6, you can test drive everything from their micro MusicCast wireless speakers, various sound bar options and even full fledged home theater systems and receivers.
The main difference between this and any other retail outlet is that you can experience how all their products work seamlessly with one another and truly appreciate MusicCast multi-room at work. Most retail outlets don't configure products for this level of demo experience. Recognizing this, the company will brand the store as a Yamaha Experience Studio (YES).
Seen here are three classes of sound bars (YSP-5600, YSP-2700, YAS-306) to feel the audio delivery and make an informed purchase decision.
A well-appointed room with sound dampening materials to really experience home theater audio just like the director intended.
Once more, they've put together 3 classes of systems to see what suits your taste. Interestingly, we found that each system is independently connected to its own source playback systems, i.e., there is no switcher to degrade quality. Yamaha wants to re-create an experience as authentic as possible and we appreciate that as we are AV enthusiasts ourselves.
At the rear, a glimpse of the surround speakers, and a traditional Hi-Fi setup using Yamaha's premium NS-5000 pair of speakers that employ 100% Zylon drivers for extremely smooth frequency response and great sound reproduction.
Overhead, you'll note that they've equipped the room with their in-ceiling speakers to better demonstrate Dolby Atmos enabled content.
A lifestyle setup with relevant speaker options, such as the standalone wireless NX-N500 network powered bookshelf speakers with an integrated amp.
And lastly, a bedroom setup to help demo multi-room audio capabilities and offer relevant product suggestions.
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