When using the cosmic lens. Image source: Snap.
During Snap’s Snap Partner Summit, the company announced that it would roll out its AI-powered chatbot, My AI, to Snapchatters globally.
My AI has been handling nearly two million messages a day since its initial launch in February. Initially priced at US$3.99, it will now be available for free for all users, while being upgraded with new functionality, including the ability to add My AI to group chats, get recommendations for places on Snap Map and Lenses, share Snaps with My AI, and receive a chat reply.
Part of the upgrade to My AI was to its programming to adhere to the company’s community guidelines to help protect against responses that could be inappropriate or harmful. As part of this, Snap will be implementing a new “age signal” based on the user’s birthdate, so the chatbot will consistently take their age into consideration.
But supervision is nothing without punishment with Snap adding that it is putting in place additional moderation technology, which will allow it to assess the severity of potentially harmful content and temporarily restrict Snapchatters’ access to My AI if they misuse the service. Snap also announced its intention to incorporate My AI into its in-app parental tool, Family Centre, allowing parents to see if their children are chatting with My AI and how often.
AR updates for both users and businesses
ARES at work: Image source: Snap.
On top of its AI updates, Snap is also rolling out a series of augmented reality (AR) tools, including a new generation of Lenses powered by Generative AI. For example, allowing Snapchatters to turn themselves and their world into an animated science-fiction scene through the Cosmic Lens.
AR Enterprise Services (ARES) brings Snap’s technology into the shopping experience. ARES’ first offering for retailers, Shopping Suite, provides shoppers with new ways to check out products in 3D, try on apparel and accessories in AR, and receive fit recommendations with AI.
Hot the mirror lense will work. Image source: Snap.
With ARES latest offering AR Mirrors, Snap will begin selling a device that looks like a physical mirror, but allows people to see themselves with clothes overlaid on their image. The mirror device builds on Snap’s existing tools, which include apps that employ similar AR features.
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