Samsung shares Galaxy AI strategy and seeks to make mobile AI collaborative and responsible
As revealed during a fireside panel with key industry players driving AI innovation, the Galaxy AI ecosystem is set to transcend smartphones and foster a culture of responsibility and collaboration.
(From L to R) Dr. Chris Brauer, Lucia Russo, Don McGuire, Won-joon Choi, Jenny Blackburn, Daehyun Kim, and the panel moderator Carolina Milanesi. Photo: HWZ.
At the launch of Samsung’s AI-capable Galaxy Z Fold6 and Galaxy Z Flip6, Samsung took the chance to ride its launch momentum and shared a little more on the future of Galaxy AI, along with its general approach and strategy.
This sharing was conducted in a fireside panel format that had Samsung’s executives and other industry players in the AI space:
- Dr. Chris Brauer (Senior Lecturer at the University of London, CIO at Symmetry)
- Lucia Russo (Economist and Policy Analyst, AI Unit, OECD)
- Don McGuire (SVP and CMO, Qualcomm)
- Won-joon Choi (EVP and Head of Mobile R&D, Mobile eXperience, Samsung Electronics)
- Jenny Blackburn (VP, User Experiences, Gemini Experiences and Google Assistant, Google)
- Daehyun Kim (EVP, Global AI Centre, Samsung Research, Samsung Electronics)
The hour-long panel discussion covered several key points, which we’ve attended and summarised below.
Samsung’s approach to mobile AI
Frequent AI users report higher quality of life and more abundant opportunities. Source: Samsung.
In a nutshell, Samsung seeks “open collaboration” and “responsible AI” as the key tenets to its AI strategy, alongside its user-centric design that makes AI serve people (and not the other way around).
Examples of Samsung’s open collaboration approach were exemplified by its main generative AI partner, Google, which owns the generative AI model Gemini. Both Google and Samsung cited Circle To Search as a cornerstone of their collaboration, where it took both companies “a while” to “align on how we introduce that feature”.
In the chase for improved or new Galaxy AI features, Samsung also committed to an auditorium’s worth of journalists that it is “committed to providing the best privacy protection… the best AI experience without sacrificing privacy”. An example given was Galaxy AI Dashboard, where users can choose to have AI operations occur in the cloud or entirely on-device.
Mobile AI users self-reporting higher productivity than less frequent AI users. Source: Samsung.
As the OECD and Symmetry pointed out, responsible AI goes beyond making AI safe to use. OECD pointed out that policy and regulation (around the world) is still playing catch-up to AI development.
The gap created by AI also rings true among consumers. Symmetry said its research uncovered that frequent mobile AI users (every day) are 1.4x to 2x more likely to report higher quality of life (in productivity, expressing themselves, and personal relationships).
Addressing these concerns, Samsung said find its balance in developing Galaxy AI’s innovation and safety via “three core principles — fairness, transparency and accountability”.
Samsung also added that it’s adamantly against creating “gimmick features” with Galaxy AI, as the company is guided by its research, user feedback, and the desired user experience the Koreans want to deliver.
200 million Galaxy AI devices by end-2024
Samsung updates the industry on its strategy and approach in developing generative AI via Galaxy AI. Photo: HWZ.
Among the many talking points that stood out was one that made huge claims about Samsung’s progress in AI expansion. The company said that it had seen more than 100 million devices with Galaxy AI since the start of 2024. Its continued expansion to compatible older and newer devices will increase that number to 200 million by the end of 2024.
Samsung Mobile AI report
You can download the report through its official newsroom here to read more about Samsung's AI findings.
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