TCL renews partnership with Chinese Theatre to build Hollywood 'dream theatre'

Chinese technology firm TCL has renewed its partnership with the Chinese Theatre, the iconic 95-year-old theatre on the historic Hollywood Walk of Fame in Los Angeles, California.

Since its first cornerstone was laid nearly a century ago in 1927, the Chinese Theatre has been a longstanding cultural icon at the heart of Hollywood.

Under this extended partnership, TCL will apply its technology portfolio and entertainment expertise to enable richer, more immersive experiences at one of the world's most renowned theatres, just as it has been doing since 2013.

"The milestone relationship between TCL and the Chinese Theatre has to date allowed us to do many of the upgrades and preservation projects we earmarked from day one of ownership," said Elie Samaha, Chairman of TCL Chinese Theatres.

Over its long history, the Chinese Theatre has showcased the best of Chinese and international cinema. 

Visitors can appreciate the theatre's influence by examining the handprints and footprints in the forecourt left by Emma Stone, Jackie Chan, Marilyn Monroe, Norma Talmadge and 238 international celebrities throughout the century, each adding to the theatre's continuing story.

TCL has applied its decades of cinematic research to help the theatre thrive. The company played a pivotal role in building the world's largest IMAX into the space, elevating the level of immersion the theatre could offer.

The IMAX expansion was designed to dovetail with the theatre's existing atmosphere and decor, preserving the theatre's history.

To celebrate the renewal of the partnership, TCL has collaborated with popular social media platforms to place viewers in the limelight. Through a special camera filter, users can experience a virtual handprint ceremony. The captured handprints will be shown on the TCL Chinese Theatre's LED display.

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