Samsung @ CeBIT 2007 (Part 1 of 2)
In this special segment on Samsung @ CeBIT 2007, we look at the company’s display of telecommunication, CE and IT products ranging from their latest mobile phones to new color laser AIOs to the improved Ultra Mobile PC called the Q1 Ultra. Part 1 covers the Ultra sleek, Ultra sexy, Ultra Edition phones.
Samsung Ultra II Edition
In Part 1, we visit Samsung at their telecommunication booth where many world’s firsts were displayed, such as the world’s slimmest phone, world’s highest megapixel camera phone and so on. Samsung’s presence at CeBIT 2007 included a huge telecommunications booth in Hall 26 that showcased its numerous mobile phones, including the latest Ultra II edition and Ultra Special models.
Samsung's Booth
While the Ultra II edition models were previously unveiled at 3GSM World Congress in Barcelona, Spain, the four models made a reappearance at CeBIT 2007 to satiate the desire of the public to feel, touch and listen. Here they are again…in case you’ve not heard or seen them.
The Samsung Ultra II 10.9 edition model (U600) was shown in Barcelona and again at CeBIT 2007. Supporting EDGE, GPRS Class 10 with quadband network frequency support (850/900/1800/1900MHz), the U600 comes with a 3.2-megapixel camera, 2.2” 240 x 320 super-sparkling mirror display with features like audio playback (MP3/ACC/eAAC+/WMA) and Smart Search. Beyond standard features like MMS/e-mail/JAVA/WAP 2.0 and Bluetooth 2.0/USB 2.0, it has a business card recognition function and uses microSD for memory expansion. At present, it has 60MB of built-in memory and measures 103.2 x 49.3 x 10.9mm.
Of course, between the 10.9 and 12.1 is the Ultra Edition 9.6 (U300) goes the clamshell route while being encased in a magnesium finished clamshell design. It supports EDGE/GPRS Class 10 and network frequency support on the 900/1800/1900Mhz band. Its camera has a 3-megapixel camera with 4x digital zoom, sports a 2.2” 240 x 320 display with a 96 x 16 gray OLED display. Supporting music playback (MP3/ACC/eAAC+/WMA/WMDRM) and video (MPEG-4/H.263), the U300 comes with Bluetooth 2.0 and USB 2.0 high-speed with background music play, Smart Search with a 70MB built-in memory and measures 100 x 51 x 9.6mm.
The Samsung Ultra II 5.9 edition model (U100), dubbed the world’s slimmest phone, was also shown in Barcelona and again at CeBIT 2007. Supporting EDGE, GPRS Class 10 with triband network frequency support (900/1800/1900MHz), the U100 comes with a 3-megapixel camera with Auto Focus, 1.93” 220 x 176) display with features similar to the 10.9 edition. While it supports only Bluetooth, it has USB 2.0, Smart Search and Background Music Play. It has no memory slot but a built-in memory of 70MB, and measures 105.5 x 50 x 5.9mm.
As slim as the Ultra II 5.9 gets.
The third Ultra II model -- the Samsung Ultra II 12.1 (U700), supports HSDPA 3.6Mbps and EDGE with network frequency support (900/1800/1900MHz) + 2100MHz. Sporting a 3-megapixel camera with Auto Focus, 2.2” 240 x 320) display with features similar to the 10.9 edition including Bluetooth 2.0 and USB 2.0 high-speed. It has video playback features supporting the MPEG-4/H.263/RealVideo format plus a wheel key interaction function. It has a built-in 20MB memory plus expandable microSD card slot. It measures at 102.5 x 50 x 12.1mm.
Samsung Ultra Special Edition
Samsung also brought back the popular Ultra Special edition of phones to CeBIT with the F300 as the star product (since it was recently endorsed by Beyonce). Other models there included the F500, F510, the F520 and the highly anticipated F700.
As part of its new premium additions to the original Ultra Edition phones, Samsung unveils its Ultra Special Edition of phones. One of these is the Ultra Edition F300, also known as Samsung’s Ultra Music Phone, which comes with a dual face LCD (LCDs on both sides). This model also got endorsed by singer/actress Beyonce Knowles. Part of the feature is the embedded hit single ‘Irreplaceable’. According to Samsung Singapore, the F300 will be available by mid-May.
triband (900/1800/1900MHz) with support for GSM/GPRS/EDGE. It has a 2-megapixel camera with a 2.1” 176 x 220 main display and the flipside having a 1.4” 176 x 220 display (known as dual face). It also uses Samsung’s Sweeping User Interface, comes with a music library feature, multi-format music support (MP3/AAC/AAC+/e-AAC+/WMA), music download feature (WMDRM,MTP) and video support for MPEG-4 and H.263. The phone’s also A2DP-ready, has FM radio and supports Bluetooth 2.0 and USB 2.0. It has a superior built-in memory of 100MB with microSD support. Measures 103.5 x 44 x 9.4mm.
Look, it’s a phone, it’s a music player, it’s Samsung’s TV phone! First sighted at 3GSM in Spain, the Samsung F510 is an update over the F500 except that it has a DVB-H TV signal receiver. It sports the dual face LCD feature (with a 2.4” 262K color screen on one side), Sweep Touch UI, HSDPA and comes with a TV-out function. Definitely gives both the Samsung P910 and Nokia N92 a money-run – in DVB-H-supported countries at least. Other specifications include network support for HSDPA/EDGE and 900/1800/1900/2100MHz frequency bands. It sports a 2-megapixel camera, comes with a nifty Landscape View (self-standing swivel screen) and plays DivX on top of H.263, H.264,MPEG-4 and WMV formats. For music, it even plays AC3. In terms of video frame-rate, it supports QVGA at 30 fps (up to 544kbps) with a 410MB memory and microSD expansion. Measures 116.5 x 50.4 x 10.7mm.
The Samsung Ultra Smart F520 is one DUAL sliding phone you might really like. It supports HSDPA and EDGE with frequency band support for 900/1800/1900/2100MHz. With a 3-megapixel camera (with flash) and a huge 3” 480 x 272 display, it has a full touch screen dual slider and video format support for MPEG-4, H.263, H.264 and RealVideo. It also comes with Hot Launching Key (TV, Internet and Music). While it only supports Bluetooth and USB, it features a Flash user interface with a full HTML browser. Too bad memory is reliant only on microSD expansion. Measuring 104.8 x 53.7 x 17.4mm, the F520 is one Ultra Smart model that puts the smarts where it belong.
The Dual Slider in action.
The F520 when the QWERTY keypad is hidden from view.
Samsung completes the Ultra Special series with the Ultra Smart F700, see here behind a glass case at CeBIT 2007. Supporting HSDPA 7.2 Mbps (wowzah!) and EDGE, it keeps company on the four frequencies namely 900/1800/1900 and 2100MHz. It has a spectacular 5-megapixel camera with Auto-Focus and a 2.78� 440 x 240 display (slightly smaller than the F520). The phone also supports full touch screen features, including video format support for MPEG-4, H.263, H.264 and RealVideo. MP3-wise (and this goes for both the F520 and F700), it plays MP3s, AAC(+), eAAC+ and RealAudio. Like the F520, it has a QWERY keypad, supports Bluetooth and USB, and supports a Flash user interface and full HTML browsing. It is dimensionally smaller than the F520 of course, measuring 104 x 50 x 16.4mm. Unfortunately, it relies on the microSD format for memory storage.
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