A HardwareZone Special: PlayTest@COMEX
Running throughout all four days of COMEX 2011 from 1st to 4th September, here's a quick look at a typical seminar-filled day of PlayTest@COMEX.
PlayTest@COMEX Overview
You may have attended our past PlayTest events before, bumping shoulders with the editorial teams from HardwareZone.com and HWM while gleaming useful tech trends, product information, and a chance to test out some of the latest gadgets. However, you've never been to one like this (unless you attended yesterday that is). For the first time, HardwareZone.com and HWM is hosting a special PlayTest event that runs throughout and is located at the heart of a major tech show.
PlayTest@COMEX opened its doors in conjunction with COMEX 2011 on the 1st of September and will continue to hold daily seminars, talks, and activity sessions till the 4th of September. Conceptualized with the theme of Smart Digital Entertainment, PlayTest@COMEX targets five of the top major tech trends today: Digital Imaging, Fibre Broadband, Smartphones, Gaming Notebooks and Smart Displays. Partnering with Canon, SingTel, HTC, Toshiba, and Samsung for each respective category, PlayTest@COMEX is designed to be an on-site platform where COMEX visitors can take some time away from the jostling crowd to engage directly with both editorial and brand experts. Here's quick video reel of what took place at PlayTest:-
Choose from five different seminars on the top tech trends happening at COMEX 2011.
Signing up for any PlayTest@COMEX seminar entitles you to an instant lucky dip where you can win a variety of prizes such as Gain City vouchers, PC and console games, gaming keyboards, and headphones.
Don't forget to pick up your unique goodie bag after each seminar.
Besides scheduled seminars and talks, all five brand sponsors have dedicated booths located outside the seminar rooms at Suntec Convention Centre Level 2 to give PlayTest participants a more intimate experience with their products and services.
At HWM's booth, you can register for PlayTest@COMEX seminars, or subscribe to our range of magazines.
Visitors have more time to look through and test out available gadgets at PlayTest@COMEX instead of fighting with the crowd in the upper floors.
Check out our COMEX 2011 Buying Guide article for more coverage of PlayTest@COMEX sponsor booths.
A Day at PlayTest
If you've signed up for weekend sessions or haven't decided which seminars to attend, here's a quick recap of the highlights of all the five seminars on the first day at PlayTest@COMEX.
The Speakers
The day started off with Fibre Broadband session in collaboration with SingTel. HWM editor David Chieng began with a brief walk through of internet and broadband technology evolution in Singapore, which was followed by SingTel's live demonstration of advanced entertainment services that actually makes full use of the speeds that fibre broadband provides. These services include SingTel exCite TV and ESC cloud gaming.
HWM editor David Chieng starting kick started the day with a talk on internet and broadband technologies in Singapore. Ever wondered why you need 100Mbps broadband? This is the perfect seminar for you.
COMEX 2011 visitors who are looking for the latest smartphones dropped by for an afternoon session with HTC's Wayne Tang, who gave an overview on two of their newest and most advanced devices, the dual-core HTC Sensation and 3D-capable HTC Evo 3D.
HTC product and UI presentation by Wayne Tang, Product Marketing Manager of HTC Singapore.
Shutter bugs who wanted to know more about digital photography had to wait till the evening session in order to catch professional photographer and Canon Imaging Academy instructor Jino Lee's seminar on photography techniques, tips, and tricks.
Budding photographers should catch the Digital Imaging seminar for quick tips from the pros. You can also check out the Canon Imaging Academy booth for more information about digital photography courses.
The Activities
After lunch, it was time to sit back and enjoy the show. The Smart Displays seminar focused began with HWM creative services editor Zachary Chan presenting the evolution of connected TVs, beginning from simple network widgets to today's smart TVs and monitors. Samsung then took over with an interactive presentation of their Smart Hub platform in both their Smart TV and LED monitor lineup that had the crowd eagerly participating in question and answer sessions.
HWM's Zachary Chan speaking on display trends, both monitors and TVs, and how smart display technology is the next big thing for home entertainment.
Sometimes you have to get answers to all your burning questions, and there's no better place to do this than at PlayTest, what with exclusive access to both editorial and product experts.
A session for all the gamers, Toshiba's Innovative Computing session is all about mobile gaming, entertainment, and notebook innovation. This includes 3D gaming technologies with or without glasses and some hands-on time for participants with Toshiba's latest Qosmio gaming notebooks. Toshiba also has an ongoing FIFA Online 2 gaming challenge in collaboration with IAH Games happening during PlayTest@COMEX as well.
PlayTest isn't just about talks, there are also hands-on sessions and demos. Get a close up feel of the latest products without worrying about overzealous promoters shouting hourly offers in your ears.
Experience Toshiba's latest 3D notebooks or take a stab at the FIFA Online 2 competition, it's all about getting up close and personal.
If you want to find out more regarding PlayTest@COMEX, seminar timetable, prizes to be won, or more pictures in our event gallery, you can check out our microsite www.playtest.sg, or just drop by Suntec Convention Centre Level 2 while visiting COMEX from now till Sunday 4th September.
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