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Feature Articles

Will video conferencing displace business travel post Covid-19?

By Ken Wong - 24 May 2020

Business communication in a virus hit world

Note: This feature was first published on 20 May 2020.

Business communication in a virus hit world

In 2003 when SARS first hit Asia, businesses introduced travel bans to protect staff and prevent the disease from spreading to uninfected staff. At the time the use of alternatives like video conferencing had been heralded for keeping staff in touch with each other despite the chaos happening around them.

At the end of 2019, Wuhan, a city in China’s Hubei province announced that it had discovered a new respiratory infectious disease, COVID-19 or what was first called the Novel-coronavirus-2.

As it spread globally, businesses and governments worldwide began to issue travel advisories banning work teams and individuals, especially those who had been to China recently, from mingling and possibly cross-infecting each other.

As concerns and the number of infections grew, it began impacting more than just work travel. Global events like GSMA’s annual Mobile World Congress, Tokyo Games Show, Computex 2020, Apple WWDC and many others have either cancelled, postponed or converted their event to a virtual event format. 

Businesses, starting with those in China, began telling staff to work from home to reduce the chances of the virus spreading.

Banning travel is one thing, but communications must still go on. 

According to Preeti Wadhwani, Research Manager at Global Market Insights (GMI), increased internet penetration has given rise to more video conferencing platforms.

Following SARS many companies developed real-time quality monitoring tools, such as HipChat, Google Hangouts, and Skype, for multi-vendor and complex video environments to improve their networking and quality issues.

Businesses and employees still need to work and communicate with each other and customers. While phone calls alone are insufficient, there are solutions and vendors have developed tools that can make things easier.


The right communication tools

As network speeds and stability have improved over the years, we've seen the rise of IP telephony and with that, a rise in initially Voice over IP (VoIP) and now Video over IP communications or video conferencing as we're using it here. 

The Video Conferencing Market size is anticipated to grow at a CAGR of more than 10% from 2018 to 2024. Image courtesy of GMI

But finding what is right, especially these days, isn’t always easy.

“Think about it: we are dealing with a quad generational workforce,” Aruna Ravichandran, VP Marketing, Cisco Collaboration said, “Four generations, who each have different communications needs and priorities. You need one platform that lets every worker communicate in the way he or she wants—you don’t need disparate, unconnected tools that one generation uses, and the others are excluded from.”

Sami Ammous,  Vice President for East Asia and the Pacific at Avaya said that back in 2003, when SARS first hit, video conferencing required the use of dedicated rooms and facilities; now nearly everyone has access to video conferencing on their smartphone or tablet. “We are far more comfortable with the technology, it is easier and cheaper to use, and there are added features like session recording and document sharing, which has increased the benefits of video conferencing,” he added.

StarHub is receiving increasing customer requests for collaboration tools - Charlie Chan, Chief of Enterprise Business Group, StarHub.

Charlie Chan, Chief of Enterprise Business Group, StarHub said that StarHub is receiving increasing customer requests for collaboration tools (web and video conferencing) and services that allow fixed voice communications for their employees to be contactable at their fixed-line number while working remotely. However, he cautioned that video conferencing tools will not fully replace business travel as face-to-face deal negotiations and closures are still required.

Technological innovations, such as AI, VR, and advanced video compression formats, have helped in improving the quality of video conferencing solutions, Preeti Wadhwani said. For example, Jabra specializing in audio & video equipment and owned by GN Audio launched Jabra Panacast, a 4K 180-degree video conferencing camera, in partnership with Zoom Video Communications, Inc. The solution integrates AI-enabled intelligent panoramic video that can read body language and make eye contact, thereby delivering in-person meeting conferencing experience, Wadhwani added.


Finding out what really works

According to Bryan Lee, Logitech’s Video Conferencing Category & Business Manager for South East Asia, the industry has moved from the expensive, complex video conferencing hardware systems, into cloud-based platforms on subscription models, such as Microsoft Teams, Zoom, and Google Meet. “While video conferencing cannot replace face-to-face meeting completely, but it is the next best option available,” Lee said, “On top of that, there are productivity and cost-saving benefits to consider.”

But understanding the real business needs is something often overlooked said Samir Sayed, Managing Director, ASEAN & Korea at Poly. He cautioned that too many organizations just try to just throw money at video conferencing solutions without taking the time to figure out their firm’s actual needs.

Although video conferencing has several benefits for business communication, it does not fully replace travel, Preeti Wadhwani cautioned. "Drawbacks, such as poor connections, dropped calls, and disorienting lags, have limited video conferencing replacement for physical meetings," she said, "The lack of security & privacy, technical complexities, lack of sync between time zones, and dependency on cameras & microphones have also resulted in the less adoption of video conferencing as a replacement for business travel."


SMBs facing the challenges with smaller budgets

Tech vendors aren’t the only companies supporting businesses affected by the travel ban.

Image courtesy of StarHub

StarHub announced that the SMB customers of StarHub would receive a free subscription to the softphone app of its cloud telephony solution, from mid-February until 1 September 2020. Chan said, “For the continuation of business in times of emergency, companies may need to arrange for their employees to work remotely. Seamless communication is therefore essential to ensure minimal disruption to business operations.”

You can see the rapid rise of video conferencing use here. Image courtesy of GMI

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