When is Black Friday 2023? What to expect and deals to shop in Singapore

By Jia Min - 24 Nov 2023

When is Black Friday 2023? What to expect and deals to shop in Singapore

First published 13 Nov 2023, updated with new exclusive offers for HardwareZone readers and more deals to shop

Just as we wave goodbye to the 11.11 sales, Black Friday is around the corner with more discounts to enjoy. It’s the perfect time to get the best savings on big ticket purchases and get all the Christmas shopping done.

Exclusive offers for HardwareZone readers

  • Amazon: Get an extra $10 off when you spend $80 or more at Offer ends Mon 27 Nov. Hurry, limited codes available every day! Collect promo code here
  • Lazada: Get extra $45 off when you spend $300 or more on the Lazada app. Limited codes available. Collect voucher on Lazada app

$100 Amazon gift card giveaway

Head over to the HardwareZone Forum for a chance to win a $100 Amazon gift card. Giveaway ends Mon 27 Nov. Learn more

When is Black Friday 2023?

For this year, Black Friday officially starts the day after American Thanksgiving on 24 Nov, and lasts until Cyber Monday 27 Nov.

Nowadays, it’s more of a blanket phrase that starts anywhere from the end of October and carries on until early December. There are of course the 11.11 sales on 11 Nov, which can sometimes offer greater discounts than Black Friday.

However, there’s no doubt that you can expect some of the biggest sales and discounts of the year. In fact, retailers like Amazon will be saving their best sales and offers during this time.

What to expect in the Black Friday sales in Singapore

Black Friday 2023: Amazon

When: 20-27 Nov 2023

Amazon is starting their sale early this year, with 8 days of deals planned. Access some of their lowest prices of the year during this time, from local and international brands in electronics, toys, home appliances and more.

Shop Amazon Black Friday sale

Black Friday 2023: Robinsons

When: 17-27 Nov 2023

The categories Robinsons are best known for are in the bedding and home categories, but you can also find electronics and beauty items on sale too. While hundreds of items are already discounted now, you can stack additional discounts on top of your order with these promo codes.

  • Between 17-19 Nov, get 20% off no minimum spend with code WEEKEND20
  • On 24 Nov, get 20% off no minimum spend with code BLACK20. In addition between 6pm and midnight, you can enjoy 23% off with code FINAL23
  • From 25-26 Nov, get 18% off when you spend $100 $100 spend with code WEEKEND18
  • Between 10pm 26 Nov until 2am 27 Nov, get 23% off with code CYBER23
  • Enjoy 20% off with code CYBER20 on Nov 27

Shop Robinsons Black Friday sale

Black Friday 2023: Samsung

When: 22-27 Nov 2023

Similar to the 11.11 sale, Samsung members will enjoy additional rewards points with their purchase.

  • Limited-time deals only on 24 and 27 Nov from midnight to 9am
  • Get $150 off selected products with code BLACKFRIDAY or $300 off with code CYBERMONDAY between 22 and 27 Nov
  • Samsung members can earn up to 100,000 additional Samsung Rewards points with purchase
  • 8% GST absorbed and gift with purchase offers in the Mega Year End Sale on TVs, home appliance and monitors until 31 Dec

Shop Samsung sale

  • Dyson Black Friday sale: Save up to $250 on selected vacuum models and air purifiers, up to $300 off the Dyson Zone noise-cancelling headphones and $100 off the special edition Dyson Supersonic hairdryer + free gifts with purchase. Shop direct online at Dyson or the official Dyson storefront at Lazada
  • Shopee Black Friday sale: From 24 Nov to 27 Nov, look out for 25% off beauty brands and up to 88% off tech markdowns and a big weekend electronics category sale. Shop Shopee sale
  • Lazada Black Friday sale: From 24 Nov to 27 Nov, expect up to 90% off + $6 off every $80 spent in LazMall brands, up to 80% off vouchers in LazGlobal and plenty of discounts in all categories, from beauty and health to electronics and home appliances. Shop Lazada sale
  • Microsoft Black Friday sale: Expect savings on Surface laptops and Xbox Series X consoles and accessories. Shop Microsoft sale
  • Razer Black Friday sale: Get up to 55% off gaming peripherals and Razer Blade laptops in the Cyber Weekend early access sale from 17-22 Nov, and look out for up to $1,600 off + $200 gift cards during Cyber Week. Shop Razer Cyber Weekend sale
  • Casetify Black Friday sale: Get up to 30% off on Apple, Samsung, Google cases and accessories with code BF2023 until 29 Nov. Shop Casetify sale
  • Nike Black Friday sale: Shop early Black Friday deals now, with offers of up to 20% off men’s and women’s sneakers, up to 30% off clothing and up to 23% off bags. Shop Nike sale
  • Adidas Black Friday sale: Enjoy up to 50% off and extra 30% off for members in the end of season sale. Shop Adidas sale

Bookmark this page and keep checking back as we update this list with more Black Friday offers as they are announced over the week.

Black Friday deals to shop now *new deals added*

Lencent Extension Lead with USB Slots 

Power up effortlessly with the Lencent Extension Lead, which has multiple USB slots for convenient charging.

Shop Now

Jabra Elite 3 Wireless Earbuds

$68.00  $138.00  48% off

Read more about the earbuds

Shop Now

Stanley Classic Trigger-Action Travel Mug

Have you seen that Tiktok where a woman’s car burnt down with her Stanley in it and it was the only item that survived the fire and still had ice in it? That’s how durable the Stanley cups are.

Shop Now

Asakuki 500ml Essential Oil Diffuser

Create a calming atmosphere with Asakuki's essential oil diffuser. The best for relaxation and mood enhancement.

Shop Now

Lego Hokusai The Great Wave

 The cheapest we’ve seen this Lego set so far, this makes a great gift for the season. Find more Lego deals here

Shop Now

Ugreen 100W USB C Charger

Our favourite fast charger is back on sale again. This portable 4-port GaN charger can juice up a MacBook Pro from zero to 42% in just 30 minutes. Compatible with Apple and Android, this will keep your space clutter-free.

Shop Now

Jabra Elite 5 Earbuds

The Jabra Elite 5 earbuds are our pick for best wireless earbuds for those on a tight budget this year. In our assessment, we found it to be a “solid performer without any glaring weakness”. Check out our review

Shop Now

Logitech MX Master 3 Wireless Mouse

We called this a “peerless general purpose mouse” that will elevate your daily computing  in our review

Shop Now

Crucial BX500 SSD 1TB

With sequential read speeds of up to 540 MB/s, sequential write speeds of up to 500MB/s and endurance of 360TB TBW, the BX500 1TB is compatible with 2.5-inch form factor and SATA 6Gb/s interface.

Shop Now

Bose TV Speaker


Watch a lot of movies or TV shows? The Bose TV Speaker is a compact soundbar that will enhance your TV experience, focusing on elevating dialogue for clear speech and more realistic audio. It’s easy to setup and connects seamlessly via Bluetooth for you to stream your favourite music and podcasts. 

Shop Now at Amazon

Shop Now at Lazada

Robinsons Hotel Collection Cooling Reversible Comforter

$99.99  $299.99  67% off

Featuring Q-Max cooling technology, this comforter has one side that’s cool to the touch to absorb body heat for a dry and comfortable sleep, while the other side is made from 100% cotton to keep things super soft and breathable. 

Shop Now

Philips Essential 6.2L Airfryer XL

Meet your new kitchen BFF, making meals a breeze with its NutriU recipe app. Imagine whipping up healthier, crispy delights for the family with just a tap on your phone. In fact, the more you use the app, the more personalised your recommendations will get.

Shop Now

Mayer Bread Maker

Imagine waking up to the smell of fresh baked bread every morning. This affordable bread maker has 12 baking functions, including a 1-hour ultra fast baking function, and adjustable settings to set your preferred crust colour and a 60-minute keep warm function. 

Shop Now

Dibea F20Max Cordless Vacuum Cleaner

Dibea’s flagship model has some reviewers “surprised how effective it is”, and someone to remark how it’s a “Dyson at a fraction of the price”. It offers three suction modes and can be converted into a handheld vacuum for cleaning the car and sofa, ceiling or other hard to reach surfaces.

Shop Now

Thule Convertible Laptop Backpack

Great for travel and day-to-day commuting, this stylish water-resistant backpack has a thick padded compartment with a soft lining that can hold a 15.6-inch laptop, and has straps that can be converted to a briefcase. 

Shop Now

Nike Air Max Pre-Day Men’s Sneaker

$179.90  $229.00  21% off

Made from 20% recycled material, this retro-aesthetic sneaker takes the classic heritage look of Nike Running and mixes in Air cushioning for super comfort.

Shop Now

Adidas Grand Court Cloudform Sneakers

$58.15  $65.73  11% off

If you’re more of an Adidas fan, these casual sneakers sport the classic three stripes and Cloudform Comfort cushioning for a soft, comfortable wear.

Shop Now

Funko Pop! Star Wars: Star Wars Celebration

 Treat yourself or a Star Wars fan to this collectible five-pack of the original Star Wars trilogy beloved characters that come with their own built-in stand.

Shop Now

Learning Resources Code & Go Robot Mouse Activity Set

A returning deal from Amazon’s October Prime Day that was popular with HardwareZone readers, this screen-free toy allows kids aged 4-9 to program a mouse to go through mazes they build. It’s a fun way to let kids get hands-on with coding and develop early critical thinking.

Shop Now

Magna Tiles Arctic Animals Set

Suitable for children aged 3 and over, this delightful set contains 25 magnetic pieces that allow children to exercise their imagination and creativity by building various scenes for arctic animals penguin, seal, whale and polar bears.

Shop Now

Black Friday coupons for more savings

  • Amazon: Up to 70% off selected items
  • Dell Singapore: Save 10% on PC accessories and 4% on selected laptops
  • Samsung: Save 8% in the Mega Year End Sale on selected home electronics
  • Lenovo: Exclusive 10% off accessories and 5% off laptops and PCs
  • Dyson: Save up to $350 on Dyson vacuums, Airwrap or hair dryer


More Black Friday stories

Check out our full coverage on all Black Friday deals on these other publications:

Want more Black Friday discounts? Visit HWZ Coupons for promo codes and exclusive offers

Editor's note and disclaimer: The deals are not an endorsement or recommendation of the product from the editorial team. Instead, the listed items present themselves as a good deal based on the novelty factor and how much of a discount it is being offered from standard retail pricing at the time of publishing. Please note that we are not responsible in any way if you're unable to secure the listed offer due to errors on our part or should the offers expire by the time you've checked them.

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