Still a project under development, this short-throw projector by Fujifilm has a projecting unit that is able to rotate so you can project above, below and even in portrait orientation. It also swivels out so you can use it in both horizontal and vertical mode.

Here's a mock up of the full-frame L-mount camera Panasonic is developing with Leica. As covered here, this marks the start of a partnership between Panasonic, Leica, and Sigma to create products for L-mount.  

Also on show, was a beta version of Panasonic's firmware for their G9 and GH5. Said to be coming later this year, the new firmware improves Depth-from-Defocus capabilities so it now tracks the entire subject. We tried this at the booth and the focus automatically shifts to the face/eye depending on how close you zoom in. Impressive!

Nikon's booth was of course, all about their new Z7 camera. They partnered up with MRMC to put the Z7 on the Bolt Jr High Speed Cinebot, creating funky music videos on the fly. 

Another one of the hotly anticipated cameras for the year, the EOS R you see here had a long queue for testing. The camera seems light enough, but some of the lenses released at launch are so massive (like the 28-70 here) the entire setup seems a little unbalanced. 

Kodak has new cameras out too, like their Astro Zoom bridge camera - the AZ1000 you see here. This has a 102x zoom lens and a 20.68 MP BSI sensor. Zooming is nice and damped, so this should be an interesting option for nature enthusiasts who don't want to carry bulk telephoto lenses around.

No new full-frame cameras from Sony at this show, but they did announce the development of new lenses and some compact cameras. This display at Photokina shows just how they've grown their system over the years. Certainly an impressive selection of options!

The days of digital may mean many photographers have never used a proper lightmeter, but that doesn't mean that they're fading into obsolescence. Just look at the new offerings from Sekonic - with full touchscreen panels to give you light readings with histogram displays. 

Now here's an extreme macro lens. Laowa's 24mm f/14 2X macro probe is a lens that comes with a ring of lights surrounding it and lets you get a maximum of 2:1 times magnification, meaning you can actually see things on camera twice their actual size in real life. Fantastic!

No new cameras or lenses this time round, but Olympus still made their presence felt with this "Perspective Playground" - a wonderland of colors and optical illusions that physically illustrate photographic principles.