While Secretlab is ostensibly a company focused on gamers, you don’t have to be a gamer to appreciate its chairs. The term "gaming chair" is also something of a misnomer. It's an umbrella term for racing-style computer chairs, but lest you think that Secretlab is claiming they offer something specific to gamers, they're not.
It's true that gaming types tend to gravitate toward the look of these chairs, but what the company is really offering is top-notch quality and comfort. Gamers do spend inordinate amounts of time in front of their PCs, but so do office workers and students. The latter group is also well-suited to take advantage of the improved level of support and thick cushioning on Secretlab's chairs, even if they've never touched Overwatch in their life.
After all, the chairs are exceedingly well-built, and everything down to the stitching feels impeccable. Both the Omega and Throne just exude quality, and Secretlab has definitely made huge strides since the first Throne launched in 2015.
Of course, you could argue that there are many good chairs that don’t cost this much. To that, I say that it’s important to remember that this is pretty much par for the course in this product category. There’s no doubt that there’s demand for a more premium sitting experience, as facetious as that sounds, and it can make quite a difference if you’re going to be spending long hours in front of a computer. Your run-of-the-mill office chair will hold you up, but it won't do it quite as well.
Secretlab has also made an effort to price its products more affordably, and I really like that its 2018 chairs are now both better and cheaper. At S$469 and S$399 for the Omega and Throne respectively, they’re pricey, but not exorbitantly so.
And for this level of comfort, quality, and design polish, the price seems well worth it.
The number of options for local customers has grown a lot since 2015. Today, you can take your pick from established brands such as DXRacer and AKRacing, and lesser known names like noblechairs and Tesoro. Competition is always good for consumers, but for Secretlab itself, it looks more than capable of holding its own against everyone else.