We’ve spoken about ChatGPT from OpenAI for a while now. It’s quickly become one of the “must-visit” generative AI websites whenever we think of using any form of AI.
But this announcement from its CEO on X saying that there is room to make search better, is firing a challenge directly at Google. It is still currently undergoing testing with interested users able to register their interest to be a tester here.
But how will it change search, and will it be better than Google? We took a quick look to see there are any visible differences.
- The first difference is in the way SearchGPT looks. If you’ve used ChatGPT, then SearchGPT’s UI will be very familiar.
Get quick responses to your queries. Image source: OpenAI.
- The next difference would be in the way you enter your query. For Google Search, we’re used to typing in what we want to know about. For example, typing in “Hardwarezone” in the Google search box and viewing the information it calls up based on the most relevant website links. For SearchGPT, we would “talk to it” much like we would with ChatGPT, so a query could be, “What does hardwarezone do?” as OpenAI put it, “We believe that by enhancing the conversational capabilities of our models with real-time information from the web, finding what you’re looking for can be faster and easier.” SearchGPT responses will also have any links to relevant sources placed at the end.
Type follow-up questions to your query to get more contextual responses. Image source: OpenAI.
- The way your search results are presented is the next difference. Performing a Google Search often returns multiple responses could draw information from websites, images, news articles, academic reports, and more, but present them in a list of text links that needs to be filtered again for relevance and accuracy. This can be time-consuming leading to frustration. SearchGPT is designed to quickly and directly respond to your questions with up-to-date information from the web while giving you visual responses links to relevant sources. Like ChatGPT, you can also ask follow-up questions with the context building with each query.
Get visual responses with images and video to your queries. Image source: OpenAI.
- So, continuing on from the example above, you could add, “Do I need to pay a subscription to hardwarezone?” or “What is popular content on hardwarezone?” OpenAI added that SearchGPT is designed to help users connect with publishers by prominently citing and linking to them in searches. “Responses have clear, in-line, named attribution and links so users know where information is coming from and can quickly engage with even more results in a sidebar with source links,” it said.
Get up-to-date information from the web with clear links to relevant sources. Image source: OpenAI.
- SearchGPT currently doesn’t have any ads so you don’t have to skip the top few suggestions for fear they are sponsored.
Do note that as SearchGPT is still undergoing testing these features and results could change. But while it does look promising, we’re withholding judgement until we can try it for ourselves.
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