Incorporating better Artificial intelligence (AI) is the next big differentiator to improve quality of life and Samsung is devoting much of its resources in this space. With Huawei and Apple launching AI phone chips, it's won't be a surprise if Samsung is also keen on packing more AI features into the Galaxy S9.
According to The Korea Herald, Samsung has been focusing on R&D for AI chips to commercialize them in the next few years. To accelerate its AI chip development, Samsung has been acquiring AI ventures and their technologies.
It reportedly invested in DeePhi Tech - a Tsinghua-based startup which develops neural network technologies and neural network hardware architecture - and British AI chip startup Graphcore. Samsung also acquired AI startup Fluenty, which is known for its app that suggests the best text reply based on machine learning.
In October 2017, it announced the second generation of its digital voice assistant, Bixby 2.0. Meant to take on Amazon's Alexa and Google's Assistant in the smart home space, Bixby 2.0 will be available on all Samsung devices including phones, TVs, fridges and home speakers.
Earlier this year, The Korea Herald followed up with another year claiming that Samsung's upcoming AI chips are better than Apple and Huawei. It is highly likely that the AI chips will play a major role in Bixby 2.0 and we can't wait for Samsung to share more about the neural processing unit capabilities during the launch.