Panasonic's Asia Pacific "Eco Ideas" Declaration
- < Prev
-
Page 2 of 2 - Eco Results and New Visions
Page 2 of 2
- Next >
Eco Results and New Visions
Eco Results & Future Initiatives
Sales figures contributed by Panasonic's eco products doubled to 49% as of March this year, compared to 24% in March 2009. On that note, eco-friendly products such as air-conditioners are expected to experience a minor spike in retail prices, according to Mr Ikuo Miyamoto, Managing Director of Panasonic Asia Pacific. However, he hopes consumers would keep in mind the amount of energy-savings these eco products can similarly offer.
Secondly, instead of stopping at the predetermined target of 240,000 tons in CO2 emissions, Panasonic went on to reduce 290,000 tons between April 2007 and March 2010, thus exceeding the initial target with an excess of 50,000 tons. In addition, three model 'eco ideas' factories have also sprung up in Asia Pacific since, including an LCD TV plant in Malaysia, a home-appliance factory in Thailand, and a refrigeration compressor factory here in Singapore.
On top of their ongoing ambitions, new objectives have been implemented with this year's declaration as well. Instead of going with a three-pronged approach, Panasonic has streamlined their green campaign into two categories; 'eco ideas' for Lifestyles and 'eco ideas' for Business-styles.
The "Lifestyles" approach includes a "Make A Change" campaign, launched on popular social media sites such as Facebook and YouTube to generate eco awareness and the inculcation of eco habits amongst consumers. Under their Business-style perspective, Panasonic has raised the bar a little higher to 500,000 tons of CO2 emissions reduction to be met by March 2013. Additionally, the company is also planning to erect model factories in India, Indonesia, Vietnam and the Philippines to promote their eco movement.
Incidentally, Panasonic's eco efforts are recognized by the Dow Jones Sustainability Indexes and the FTSE4Good index designed to evaluate a company's corporate responsibility standards. All said, it is commendable to witness Panasonic doing their part for the environment and making ecological efforts in sustaining the environment part of their corporate mission. As consumers, however, we can only hope that such a movement would bring forth more eco-friendly and affordable products in the future.
- < Prev
-
Page 2 of 2 - Eco Results and New Visions
Page 2 of 2
- Next >