Lenovo has just opened its latest flagship store in the new Funan Mall. The Lenovo Experience Store is a 4,500 square feet concept space designed to offer customer's a new level of personalized service and engagement. It also features dedicated areas within the store where talks, workshops, pop-up events, and even gaming tournaments can be organized. The company has also placed a big emphasize on the visual experience at the store, and you'll find areas catered to each sub-brand within Lenovo, such as Legion, ThinkPad, Yoga, and more.
One of the highlights of the store is probably the Legion gaming area. The lighting has been suitably dimmed and infused with blue LEDs, and there are dedicated areas carved out for play. Lenovo hopes to be able to host tournaments here as well, and the giant screen in the middle is perfect for that. There are 10 PCs at the back where teams can sit, although the layout seems like two players on opposing teams might end up sitting next to each other. There's also a hands-on area in the middle for you to check out the latest Legion gaming hardware.
The experience area in the middle is also outfitted with Secretlab's gaming chairs, so you'll be able to get pretty comfortable. Lenovo says some games like League of Legends, PUBG, and Hearthstone will be free to play, and anyone is welcome to have a go during the store's opening hours from 10AM to 10PM.
Here's a closer look at the tournament area at the back. They're fully kitted out with Legion gaming gear as well, and Lenovo is taking the chance to showcase its new Legion Y7000 SE gaming laptop.
Lenovo took the opportunity to launch a handful of new gaming laptops as well, including the Legion Y740, Y540, and Y7000 SE. They start at S$3,599, S$1,525, and S$2,199 respectively.
Outside the Legion gaming area, you'll find discrete zones dedicated to each of Lenovo's product lines. This definitely helps create a more organized browsing experience, since you're not going to find a ThinkPad laptop next to a Yoga notebook. It's easier to find exactly what you're looking for this way and identify the product series that's best suited to your needs.
There's also an entire wall that goes toward explaining how Lenovo devices can improve different aspects of your workflow.
The store is also powered by software from Trakomatic, a local firm that uses video and sensor technology to discover how people interact with their physical environment. The display and webcam set up here can capture your face and provide you with a unique QR code that you can scan to register. After registering, select laptops around the store will recognize you and serve up more relevant ads. Of course, this is completely optional, so you don't have to do it if you don't want to.
If you thought that was creepy though, wait till you hear about this. At the time of writing, Lenovo has overhead cameras that track the laptops on these four tables. Imaginary lines are drawn around each laptop, and the company can see how you interact with each model. On top of that, it also tracks foot traffic and uses the data collected to map areas that are frequented by customers. In this way, it can calculate the average amount of time spent at each area and use that information to improve the positioning of store employees to provide better assistance. Cameras also capture your facial expressions, which go toward understand customer preferences and reactions to various products. The cameras can approximate your age as well, which helps with pushing content toward the relevant demographic.
Each station is already designed to target different age groups. For example, the systems here are geared toward the so-called Merdeka generation, which comprises those born in the 1950s.
Elsewhere, each product is also tagged with RFID, so employees can access inventory information quickly on their tablets.