Event Coverage

IT SHOW 2007 - The Full Coverage

Apple's Booth

Apple's Booth

 There's no mistaking the iconic white decor of the Apple booth.

 For those who have the impression that Apple equals expensive hardware, the iMac may change your mind. The 17-inch version with a 1.83GHz Core 2 Duo processor and 160GB of storage is only priced at $1688.

 "To open up your life, open a Mac." Or that's what the Apple marketing folks are telling us. For starters, you can try out this MacBook. Prices start from $1889 to $2588.

 Freebies included with every MacBook Pro worth up to $336.

 A flourishing industry has sprung up creating accessories and other Apple related products. This radial speaker from JBL is but one of many such iPod speaker docks available at the Apple booth.

 We have all seen this series of adverts where the Apple gets to single out the flaws of the PC but if you haven't, here's your chance to get a dose of Apple propaganda.

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