Event Coverage

IFA 2008 Press Day Coverage & Product Highlights

By Terence Ang - 29 Aug 2008

Sony's Press Day Conference

Sony's Press Day Conference

Perhaps the Press Day conferences with some of the largest announcements, Sony had CEO and Chairman of Sony Corporation, Sir Howard Stringer giving the opening speech, then a showcase of some of Sony's key world's firsts at IFA 2008 and new products being introduced in Europe (but might have been launched elsewhere, like Japan and the US). These include the XEL-1 OLED TV and Sountina 360-degree sound system.

 Sir Howard Stringer, Chairman and CEO of Sony Corporation, emphasized the strengths the company has as both a consumer technology company and a entertainment company. Here he unveils the upcoming Bond film Quantum of Solace, a Sony Pictures production, telling the audience just how being both a technology and entertainment company has helped make Quantum of Solace a spy thriller worth waiting for.

 The world's slimmest 40" LCD TV from Sony, the BRAVIA Edge LED ZX1, features Edge LED technology, giving it a super slim 9.9mm depth. It supports HD Wireless connection (great for wireless HD streaming), Motionflow 100Hz with Image Blur reduction and Bravia Engine 2.

 Here's a side angle that truly shows how slim the 40" LCD TV really is. The slimness is achieved by using side-mounted LEDs instead of the usual backlight array. It has 4x HDMI ports.

 As part of an effort to go green, Sony also showcased a series of prototype devices based on its Eco policy of Product, Process and Planet. Here, the odo Twirl 'N Take, works by first rolling the 'camera component' to 'charge up the power' and take a picture. Reinsert it into the dock and the image will be transfered to your PC. The idea behind such prototypes is to realize a more energy-efficient way to enjoy technology, be it taking photos or listening to music.

 Sony also unveiled the BRAVIA Z4500, the world's first BRAVIA LCD TV with MotionFlow 200Hz. Boasting smoother Full HD motion clarity, the TV processes 200 frames per second on-screen through complex algorithmic programming, giving viewers crisp and smooth motion for Full HD videos.

 

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