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Event Coverage
An Eye On The Future – Canon At Japan’s CP+ 2012
By Jason Marges - 13 Feb 2012,5:32pm

One Of The Biggest Newsmakers At CP+ 2012

Turning Heads At CP+ 2012

Late last week, the HardwareZone team gave you a special look at highlights from the festivities of the 2012 Camera & Photo Imaging Show held in the Pacifico Yokohama Convention Center in Yokohama, Japan. This time around, let’s turn our focus to one of the most recognized and most well-renowned names in the digital imaging industry, Canon, who took us all the way to the land of the rising sun to experience CP+ 2012, as well as tours into the company’s local facilities, firsthand.

Canon owned the largest booth at the CP+ 2012 show floor and it was bustling with activity from the moment the event went live.

Raising The Professional Standard

A pair of presenters eagerly introduced the Canon EOS-1D X and the Canon Cinema EOS C300 to the crowd.


Canon’s biggest newsmakers at CP+ 2012 came in the form of the company’s two new flagship digital imaging devices. One caters to the demanding modern pro photographer, while the other is Canon’s latest innovation engineered to address the needs of the professional movie-making industry. In case you’re still in the dark about what we’re talking about, we’re referring to the Canon EOS-1D X full-frame DSLR camera and Canon Cinema EOS C300 video camera system, respectively.

Canon EOS-1D X: High Speed, High Image Quality, And Zero Compromise

Offering outstanding image quality at 18.1 megapixels and superb speed with a 14fps maximum (12fps standard) burst rate, the EOS-1D X is the newest force to be reckoned with in professional photography.


Canon’s latest full-frame offering, the EOS-1D X, is undoubtedly the manufacturer’s most powerful DSLR to date, representing “the pinnacle of DSLR technology,” as Canon would describe it. It features a full-size 18.1-megapixel CMOS sensor, dual DIGIC 5+ imaging processors, and a 61-point autofocus system which includes a cross-type focus point that allows it to function as intuitively as human eyes do. Putting this all together, the EOS-1D X delivers unparalleled image quality even at its jaw-dropping 14fps Super High-Speed Mode burst rate.

The EOS-1D X, shown here with the Canon EF 400mm f/2.8L IS II USM lens.


While this super-snapper won’t be available until spring this year (that is, sometime around Q2 here), for now, we can take the pros’ word for it. Sports snapper Takahito Mizutani and landscape photog Michiko Yone have already vouched for the EOS-1D X’s never-miss-a-moment speed and capture-even-the-most-delicate-details clarity in their respective testimonies as shown in Canon’s video presentations at CP+.

Canon Cinema EOS C300: A Revolution In Movie Production

Canon claims it’s just getting started with the Cinema EOS line. With gear that looks this good (that, of course, delivers the performance to match), exciting times are ahead for digital film-making.

Meanwhile, Canon has also begun to venture in advanced digital movie production with the introduction of its new Cinema EOS digital video camera system category. The first model released from this product line, the Cinema EOS C300, was introduced as early as last November 2011 in Paramount Studios in Hollywood, but expectedly continued to receive much fanfare from CP+’s predominantly Asian attendees.

Leveraging on Canon’s already established competitive advantage in lens technology and variety, the Cinema EOS C300 boasts an 8.3-megapixel Super-35 CMOS sensor that supports four times the resolution of 1080p Full HD at 3840 x 2160 resolution. It also offers a maximum sensitivity of ISO 20,000, enabling movie-makers to capture material even in the most challenging low-light situations. With the Cinema EOS system’s compact, lightweight, and highly versatile form factor added into the mix, the movie industry definitely now has something new to consider for its primary content creation gear.The HardwareZone team had earlier published Canon Cinema EOS C300-related material on HWZ TV. Check out the impressions of award-winning director and photographer, Vincent Laforet right here.

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