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Event Coverage
Engage, Excite, Experience - HP's Regional Press Summit
By Vincent Chang & Andy Sim - 21 Sep 2008,12:00am

The HP Experience

The HP Experience

Over the course of one and a half days, Hewlett-Packard's regional press summit attracted tech journalists from thirteen Asia Pacific countries to the bustling district of Mongkok, situated right at the heart of a rather temperate Hong Kong in September.

 Engage, Excite, Experience!

"Engage, Excite, Experience" acts as the primary theme for this media event, and these three impressions will propel HP's product design as well as their business blueprint for their consumer and SOHO range. In short, HP's emphasis for this occasion will revolve primarily around their personal printing and computing solutions, while product scalability and an enhanced consumer experience are some areas where HP will be focusing on too.

 Mr Morgan summarizing his key points. One of them is HP's holistic approach towards their consumer retail solutions which involve elements such as HP's 'Total Care' service and support, as well as online services such as 'Snapfish' where photo buffs can choose to print images on items such as mugs or tees.

Mr Christopher Morgan, Senior Vice President for HP Asia Pacific and Japan's Imaging and Printing Group, kicked off the day's proceedings with an informative keynote address. To start the ball rolling, Chris spoke of HP's intention to establish 7,500 new retail partner stores across 1,000 cities in Asia Pacific and Japan by the year 2010. Shoppers can look forward to customized 'Experience Zones' in these stores as HP intends to edge their products closer to consumers' hearts. These zones are divided into the Mobility, Digital Entertainment, Digital Photography and Gaming segments such that shoppers can compare, play, and interact with HP technology at a single stop.

 Mr See Chin Teik, Senior Vice President for HP APJ Personal Systems Group, elaborating on HP's vision to create an uncluttered and enjoyable shopping experience for customers at HP's retail stores and Experience Centers. He also talked about the company's iconic shift in their entertainment notebook and PC designs with their fashionable new imprints, most palpable on their latest Pavilion and HDX suite.

On top of that, HP also has plans to establish a chain of 'Alternate Experience Centers' with their working partners in APJ (Asia Pacific and Japan). HP is hoping to attract the fairer sex and the younger ones to fusion shops such as these; where Fashion, Gaming and Leisure will act as dominant themes. One fine example is the EA Experience Center located at The Peak in Hong Kong, where gaming enthusiasts can experience EA's contemporary gaming titles as well as HP computing machines within its futuristic decor.

To quote Mr Morgan:

"Today, HP is further extending our consumer leadership in Asia Pacific by staying ahead of changing consumer buying behaviors by improving shopping experiences through our new HP Experience Stores. We are also making HP technology more easily accessible through the expansion of our retail footprint, and bringing the full portfolio of leading-edge consumer PC and printing consumer technologies to consumers."

In addition, HP also announced the launch of HP's wireless range of the PhotoSmart C-series of AIO printers as well as the standalone PhotoSmart D5460. The C4580, C6380 and C5380 printers will feature built in wireless printing and optional Bluetooth accessories.

 An array of printers and computing products featured at the event. In their midst is the HDX 900 Desktop PC (shown in the middle), a rig meticulously designed for multimedia and gaming functions. Just above the HDX sits the much anticipated TouchSmart IQ800 PC.

 Another significant talking point is HP's official announcement of their working partnership with fashionista Vivienne Tam on a 'Digital Clutch' featuring her peony flower motif. Although we only have the prototype to gawk at, mobile fans can expect the arrival of this model to be a 10-inch renewal of their Mini-Note series in the months ahead.

 Not close enough? We nearly invaded the protective casing just to obtain a peek at the netbook's interior. For now, enjoy this close-up of Vivienne Tam's beautiful handiwork on the 'Digital Clutch' all Carrie Bradshaw wannabes would die for.

 Mr Chin Hon Cheng, Vice President of HP's APJ Notebook Business Unit, extolling the scratch resistant virtues of the EliteBook's anodized aluminum surface versus run of the mill magnesium alloy lids on other notebooks.

 One of the games EA has chosen to feature on the new TouchSmarts is none other than the sizzling 'Spore' title, seen here at the EA Experience Center.

 This dome-like construction made us feel like we're taking a indisposed step into the cockpit of the Millennium Falcon. Princess Leia was nowhere to be seen though.

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