Data Wars: Telco data plan comparison

This week, all three telcos announced add-on options for new and re-contracting subscribers to increase the amount of data in their mobile plans. But who's giving you the most data for your dollar, and should you sign up now or wait for a fourth player to enter the market?

Note: This article was first published on March 11, 2016.


Begun the Data War has

This week, all three telcos announced add-on options for new and re-contracting subscribers to increase the amount of data in their mobile plans. 

The first to do was Singtel, with its DataX2 plan. For S$5.90/month, DataX2 doubles your plan's data cap, so if you're on Combo 2 (2GB), you get 4GB total data.

Next up, M1 announced Upsized Data. For S$5.90/month, you get double your current data cap minus 1GB. So, for example, if you're on Lite+, you normally have 3GB data, but with Upsized Data you have 5GB. If you're on Max, you normally have 7GB, but with Upsized Data you have 13GB.

Finally, StarHub announced 3GB-for-$3, which simply adds 3GB data to your current plan for S$3. However, the S$3 price is only valid for new or re-contracting subscribers that sign a 24-month contract before 1st April. After 1st April, the price will increase to S$6/month.

Unfortunately, for all three telcos, the new add-on options do nothing for existing subscribers as they are only available for new and re-contracting customers. Additionally, none of the add-ons are eligible for the lowest-tier value plans.

 

Why now?

It wasn't too long ago that all three telcos were offering 12GB data with their basic plans. When 4G LTE came about, those plans were swiftly replaced with today's 2 and 3GB data plans, so why are the telcos now once again offering affordable data? The answer could be the looming threat of MyRepublic. The fiber broadband provider is currently bidding to become Singapore's 4th telco, and if successful, is planning to shake up the telco space by promising, amongst other things, an unlimited mobile data plan for $80/month (or $60 if you also subscribe to their fiber services).

As such, you can probably look at these new data add-ons as ways for the three existing telcos to lock down customers into 24-month plans before MyRepublic has the chance to entice them away.

Our suggestion is to wait and see what MyRepublic offers before signing a new contract. It's possible that MyRepublic will offer even better data plans (right now they only have two plans previewed, but expect more options when they launch), and even if you do decide to stick to your current telco, expect them to revise their offerings once again to battle MyRepublic.

Having said that, if you really can't wait for MyRepublic, the new data add-on plans are actually not bad. Let's take a closer look to see who's offering the most data for your dollar:

Basic plans comparison 

M1
Singtel
StarHub
Name
Lite+
Combo 2
4G 3
Monthly subscription
S$42
S$42.90
S$42.90
Local outgoing mins
200
200
150
Local SMS
1,000
1,000
1,000
Data bundle
3GB
2GB
3GB
Top-up data subscription
S$5.90
S$5.90
S$3 (S$6 after 1st April)
Top-up data
2GB
2GB
3GB
Total data
5GB
4GB
6GB
Total monthly subscription
S$47.90
S$48.80
S$45.90 (S$48.90 after 1st April)
Cost per 1GB of data
S$9.58
S$12.20
S$7.65 (S$8.15 after 1st April)

 

Mid-tier plans comparison 

M1
Singtel
StarHub
Name
Reg
Combo 3
4G 4
Monthly subscription
S$62
S$62.90
S$62.90
Local outgoing mins
300
300
350
Local SMS
1,200
1,200
1,200
Data bundle
4GB
3GB
4GB
Top-up data subscription
S$5.90
S$5.90
S$3 (S$6 after 1st April)
Top-up data
3GB
3GB
3GB
Total data
7GB
6GB
7GB
Total monthly subscription
S$67.90
S$68.80
S$65.90 (S$68.90 after 1st April)
Cost per 1GB of data
S$9.70
S$11.47
S$9.41 (S$9.84 after 1st April)

 

Mid-high tier plans comparison

M1
Singtel
StarHub
Name
Reg+
Combo 4
4G 5
Monthly subscription
S$82
S$82.90
S$82.90
Local outgoing mins
400
400
450
Local SMS
1,500
1,300
1,300
Data bundle
5GB
4GB
5GB
Top-up data subscription
S$5.90
S$5.90
S$3 (S$6 after 1st April)
Top-up data
4GB
4GB
3GB
Total data
9GB
8GB
8GB
Total monthly subscription
S$87.90
S$88.80
S$85.90 (S$88.90 after 1st April)
Cost per 1GB of data
S$9.76
S$11.1
S$10.74 (S$11.11 after 1st April)

 

High-tier plans comparison 

M1
Singtel
StarHub
Name
Max
Combo 6
4G 6
Monthly subscription
$102
$102.90
$102.90
Local outgoing mins
800
700
700
Local SMS
2,000
1,500
1,500
Data bundle
7GB
6GB
6GB
Top-up data subscription
S$5.90
S$5.90
S$3 (S$6 after 1st April)
Top-up data
6GB
6GB
3GB
Total data
13GB
12GB
9GB
Total monthly subscription
S$107.90
S$108.80
S$105.90 (S$108.90 after 1st April)
Cost per 1GB of data
S$8.30
S$9.07
S$11.77 (S$12.10 after 1st April)

 

Premium plans comparison 

M1
Singtel
StarHub
Name
Max+
Combo 12
4G 12
Monthly subscription
S$228
S$239.90
S$220
Local outgoing mins
Unlimited
Unlimited
Unlimited
Local SMS
5,000
Unlimited
Unlimited
Data bundle
13GB
12GB
12GB
Top-up data subscription
S$5.90
S$5.90
S$3 (S$6 after 1st April)
Top-up data
12GB
12GB
3GB
Total data
25GB
24GB
15GB
Total monthly subscription
S$233.90
S$245.80
S$223 (S$226 after 1st April)
Cost per 1GB of data
S$9.36
S$10.24
S$14.87 (S$15.07 after 1st April)


Conclusion

In the Basic Tier StarHub's 3GB-for-$3 scheme is quite attractive, giving you the most data for the lowest price. In fact, across all tiers, StarHub's 4G 3, even if you signup after 1st April at $6/month, offers the most data for your dollar. However, as the tiers increase in price, StarHub's flat 3GB extra becomes less and less attractive, and at the top-end Premium level, is dwarfed by the extra 12GB offered by M1 and Singtel. 

M1 generally has the best data plans, offering as much extra data as Singtel, and also having 1GB more data in its base plan - all while its subscription plans are S$0.90 cheaper or more.

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