With the major trends now shifting towards consolidated HD powerhouses, such as the Blu-ray Disc format winning the HD disc format war and LCD TVs seemingly having the upper-hand over plasma, it is little wonder then that in order to make 2008's show better than 2007's, the organizers of the IFA (Internationale Funkausstellung) show in Berlin will be introducing some new ideas at the show this year. These announcements were made at the third annual International Press Conference held on April 19-20 in Majorca, Spain.
The IFA consumer electronics show is held annually in Berlin, Germany and it features some of the biggest and renowned brands in home vision, audio, automobiles, communications and computers. Often compared with the Consumer Electronics Show (CES) show in US, the IFA show has always been positioned as a show where displayed products are ready-to-market or launched, making it highly relevant to trade visitors, journalists and interested buyers. This year's event will be held from 29 August - 3 September 2008.
Last year, the show saw more than 1,200 exhibiting companies from 32 countries, covering an area more than 103,000 square meters, with sales totaling 2.75 billion Euros. What's even more encouraging: attendance was a record high of 223,000 - making IFA nearly 60 percent larger than CES.
However, to better last year's figures, IFA 2008 will see six new hall spaces dedicated to home appliances, featuring brands like De'Longhi, Electrolux, Miele, etc., as well as a Taiwan Image Hall for Taiwanese exhibitors. "Among the ten most important electrical devices for every day's use, five belong to consumer electronics and the other five belong to domestic appliances", said Dr. Christian Goke, Chief Operating Officer of Messe Berlin.
"By integrating the leading companies from the domestic electric appliance industry we have created a format that has not been tried at any other trade show. Starting in 2008, the IFA will be bringing two of the top-selling sectors, consumer electronics and domestic electrical appliances, together under one roof, thereby benefiting all the brand names attending the IFA," Dr. Goke added.
The buzz from journalists at the International Press Conference was generally positive and optimistic. Most believe that the introduction of a consumer appliance display segment at IFA would push greater innovations outside of the living room environment. These would include new innovations focused on the kitchen and overall housing units.