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Event Coverage

ASUS ZenFone 5 Exclusive Hands-On Session for HardwareZone Readers

By Sidney Wong - 25 Apr 2014

ASUS ZenFone 5 Exclusive Hands-On Session for HardwareZone Readers

ASUS organized an exclusive hands-on session of the ZenFone 5 for 60 HardwareZone readers.

HardwareZone Readers' Exclusive Hands-on with the ASUS ZenFone 5

ASUS recently launched the ZenFone series in South East Asia and announced that the ZenFone 5 would be coming to Singapore in May. In collaboration with HardwareZone, ASUS Singapore held an exclusive hands-on session last evening where 60 attendees were among the first in Singapore to try out the ZenFone 5. For those who didn't manage to get a slot for the session, here's what transpired at the event:-

 Good food, excited members and a new device to toy with - what more can one ask?

Introduction to the ZenFones and Intel Processors

Attendes were given an overview of the new ZenFones by Mr. Derek Cheng, Product Manager of Smartphones for ASUS Singapore. He explained the market proposition of the ZenFones; good features shouldn't be exclusive only to high-end, premium smartphones. Derek also shared that demand for this new series has been very positive and he is working hard to bring in the phones as soon as possible.

 Mr. Derek Cheng, Product Manager (Smartphones) for ASUS Singapore gave an overview of the ZenFones series.

Mr. George Chacko, Regional Director for Tablet Product Marketing at Intel, was also present at the event to talk about the partnership with ASUS for its mobile devices. George also cited several usage scenarios in his presentation slides such as web browsing performance and gaming to highlight how Intel's mobile processors outperformed its competitors which have more cores. He also expounded that with Intel's dual-core Atom processor with Hyper-Threading technology, you get the best of performance and power optimization. Further to that, the processor also has a burst mode to quickly complete the tasks, thus helping conserve energy as opposed to crunching for a longer duration - the same ethos which all Intel processors conform to, whether it's in the server or mobile market.

Mr. George Chacko, Regional Director of Intel for Tablet Product Marketing explained the benefits of using Intel processors in mobile devices.

Readers' Hands-On, Quizzes and Free Trials

27 units of the ZenFone 5 were issued to the attendees to try out during the two-hour long event. They also tucked in to a sumptuous buffet dinner, courtesy of ASUS Singapore. As part of the event's programme, attendees took part in mini quizzes on the features of the ZenFone 5.

In true Asian's style, many participants were seen using the ASUS ZenFone 5 to take pictures of their meal.

Attendees participated actively in the mini quizzes where they walked away with ASUS thumb drives, passport holders and Cerruti pens.

ASUS Singapore also guided attendees step-by-step on the new features of the ZenFone such as the new ZenUI interface and the PixelMaster camera technology. Staff from ASUS and HardwareZone also mingled with the attendees to answer queries on the devices.

Attendees were guided through the different camera features of the ASUS ZenFone 5 and had the opportunity to test them out on the spot.

Attendees shared tips among themselves on using the ASUS ZenFone 5.

To quality for the one-week free user trial, attendees were required to get creative with their photography skills on the ZenFone 5. A demo station was set up to provide them with the necessary props to take the most creative and outstanding photos.

There was a demo station at the event for the attendees to try out the different camera features of the ASUS ZenFone 5.

Attendees were given the opportunity to test out the low light mode of the ASUS ZenFone 5 and compared it with their own phones.

This group selfie was one of the five winning entries that demonstrated the wide field of view for the front facing 2MP camera.

Five lucky participants were selected to review the ASUS ZenFone 5 for a week.

Did the event pictures tempt you to get one for yourself? Well, you can now register your interest at ASUS Singapore's website and get the phone at a special price of S$199 (U.P S$249). The prices quoted here are inclusive of GST and without line contract. If you want to know more about the ZenFone 5, do check out our articles below:-

HardwareZone is currently evaluating the ASUS ZenFone 5 in detail, so keep your eyes peeled for our verdict!