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Apple iPhone 12 rumor roundup: Everything we know so far (Updated)

By Cookie Monster - 13 Oct 2020

Launch event, retail availability & pricing

7. Launch event

Apple confirmed last week that it will be holding a virtual event on 15 September. While you may think that the iPhone 12 is going to be announced at the event, Bloomberg appears to think otherwise. 

Sources told Bloomberg that the 15 September event will focus on the new Apple Watch models and the next-generation iPad Air. As for the iPhones, Apple is said to be holding a separate event in October. In addition, the company confirmed in an earnings call that the new iPhones would be "available a few weeks later" than the usual September timeframe. So how late would that be?

Sources from European telcos claim that Apple plans to hold an event on 13 October to announce the iPhone 12 and pre-orders are said to start on the same day.

Apple announced on 7 October that it will be holding an event on 13 Oct. The highlight of the event is certainly the iPhone 12 lineup.


Retail availability

During the initial Covid-19 outbreak in March, the Bank of America claimed that the launch of the iPhone 12 could be delayed by a month due to disruptions in the supply chain. Reuters wrote in the same month that the production ramp-up for the iPhone 12 has been postponed. The Wall Street Journal ecohed the same sentiments.

Analyst Jeff Pu reported in April that the development and verification processes for the iPhone 12 were affected, which could result in some models launching earlier than the others. Pu expects the 5.4-inch and 6.1-inch models to be available in September while the 6.7-inch model will be available in October.

Goldman Sachs has a more pessimistic outlook; it does not expect the iPhone 12 lineup to be available until early November. Analyst Ming-Chi Kuo said the 5.4-inch and 6.1-inch models will only enter mass production this month while the 6.7-inch model will only enter mass production in October due to a more complicated design and recent changes to the antenna design. 

Major Apple suppliers also provided hints on the expected launch of the iPhone 12. Broadcom shared in June that there is a "major product cycle delay" and its wireless revenue is expected to drop in Q3 before recovering in Q4. Qualcomm revealed that its Q4 chip revenue forecast is slightly lower than analysts' expectations due to the delay of a flagship phone launch. The company expects the slight delay to push some of its units from the September quarter to the December quarter.

DigiTimes reiterated on the phased launch approach last month; supply chain sources told the publication that the first phase will involve the launch of two 6.1-inch models while the other models (5.4-inch and 6.7-inch) will be available in the second phase. 

Tipster @Jon_Prosser shared his predictions on the iPhone launch timeline: an iPhone event is expected to be held in the week of 12 October followed by pre-orders for the non-Pro models starting in the same week and shipments the following week. The Pro models will have pre-orders and shipments in November.


Pricing, storage capacities, and new colour

Prosser claimed that the iPhone 12 models will come in 128GB and 256GB storage capacity options while the iPhone 12 Pro models will come in 128GB, 256GB and 512GB storage capacity options. Apple is said to be introducing a new colour option for the iPhone 12 Pro lineup. A navy blue finish is expected to replace the current midnight green option. 

Prosser also updated the likely prices for the different iPhone 12 models and we have included the current U.S prices for comparison:

Estimated iPhone 12 prices vs. iPhone 11
  iPhone 11 iPhone 12 iPhone 12 Max iPhone 11 Pro iPhone 12 Pro iPhone 11 Pro Max iPhone 12 Pro Max
64GB US$699 - - US$999 - US$1099 -
128GB US$749 US$649 US$749 - US$999 - US$1099
256GB US$849 US$749 US$849 US$1149 US$1099 US$1249 US$1199
512GB - - - US$1349 US$1299 US$1449 US$1399

Another tipster, @a_rumors1111, shared a different set of prices and storage options for the iPhone 12 lineup. @a_rumors1111 suggested that the non-Pro models come in 64/128/256GB storage options while the Pro models will be offered in 128/256/512GB storage options.

  iPhone 11 iPhone 12 mini iPhone 12 iPhone 11 Pro iPhone 12 Pro iPhone 11 Pro Max iPhone 12 Pro Max
64GB US$699 US$649 US$749 US$999 - US$1099 -
128GB US$749 US$699 US$799 - US$999 - US$1099
256GB US$849 US$799 US$899 US$1149 US$1099 US$1249 US$1199
512GB - - - US$1349 US$1299 US$1449 US$1399
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