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2018 iPhone lineup: What can you expect tonight?

By Cookie Monster - 12 Sep 2018

Names and color options

11. ) How are the new iPhones going to be named?

Screenshot taken from Mobile Fun (YouTube).

Apple could do away with the number suffix for the iPhone which it has been religiously following since 2007. 

Guggenheim analyst Robert Cihra suggested in April that Apple might strive for a "potentially simpler branding" for the iPhone this year. He expects Apple to call the 6.1-inch LCD model as the iPhone while the OLED models will keep the "X" suffix.

This is later corroborated by U.K accessory retailer MobileFun which claimed to have knowledge of the official names for the 2018 iPhone models. MobileFun thinks Apple will name the 6.1-inch LCD model as the iPhone (2018), the 5.8-inch model as the iPhone XS and the 6.5-inch model as the iPhone XS Plus.

Popular case maker totallee has started its pre-orders of cases for the 2018 iPhone models and revealed what seems to be the official model names. The 6.5-inch, 6.1-inch and 5.8-inch models will be named iPhone XS Plus, iPhone 9 and iPhone XS respectively.

9to5Mac believed Apple has considering calling the 6.5-inch model the iPhone Xs Max. For the 6.1-inch LCD model, a purported leaked China Mobile site refers it as the iPhone XC

Purported retail box stickers of the new iPhone seem to suggest that at least one of the three iPhone models will be called the iPhone XS.

Our thoughts: The current iPhone lineup is getting complicated with so many different model numbers. Regardless of what names Apple has in mind for this year's models, we hope that Apple could simplify the naming structure.


12. ) New color options? 

Concept images of the new color finishes for the 2018 iPhone. <br>Image source: 9to5Mac

The past 8 months saw Android OEMS introduce their phone models in flashy and creative color options such as twilight (color gradient shifting from purple at the top to blue at the bottom), pink gold (color gradient shifting from pink at the top to gold at the bottom), metallic copper and ocean blue. Apple is also said to be introducing new colors to the iPhone lineup this year. 

Rosenblatt analyst Jun Zhang reported in May that the 6.1-inch iPhone could be launched in multiple colors such as  blue, yellow and pink to differentiate itself from the OLED models. Zhang also believes the multiple color options could help Apple reach out to a younger consumer segment. 

Former KGI Securities analyst Ming-Chi Kuo shared a somewhat similar prediction; he thinks the 6.1-inch iPhone model will come in “grey, white, blue, red and orange”. Reliable tipster @OnLeaks also tweeted that Apple is testing new color options for the 2018 iPhone models. He shared that white, black (likely space gray), gray (light gray), red, blue, yellow, orange and pink are currently being considered. Japanese site Macotakara released another report claiming that the 6.1-inch LCD iPhone model will be available in white, black, flash yellow, bright orange, electric blue, taupe or gold.

Confused by the various reports on the different color options for the 6.1-inch iPhone? We sum up their predictions in the table below for your reference: 

Macotakara @OnLeaks Ming-Chi Kuo
White White White
Bright orange Orange Orange
Electric blue Blue Blue
Black Black Grey
Taupe or Gold Red Red
Flash Yellow Yellow  

SlashLeaks released photos of the purported 6.1-inch model which reveal that it comes in three colors: blue, red and gold.

Our thoughts: Apple tried flashy color options for the iPhone 5c in 2013, but sales of the handset did not take off as well as the company had expected. It might try again this year since rival phone makers have been dabbling with new and exciting color options this year.

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