Levi's is teaming up with Bearbrick for a limited-edition capsule
This is actually pretty cool.
#bearbrick #levis #popculture
Photo: Mediacom Toy Corporation
Bearbrick collectors, get ready. Levi’s has teamed up with Medicom Toy’s iconic BE@RBRICK for a limited-edition capsule.
This collaboration dives deep into Levi’s archives, specifically channelling banner prints from the 1940s. Bearbrick figures here will serve as canvases featuring these vintage Levi’s advertisements and the result is a bold design that celebrates Levi’s rich history with a contemporary touch.
Photo: Mediacom Toy Corporation
The centerpiece is undoubtedly the massive 70cm tall 1000% Bearbrick that’s clad in authentic 1940s-style mini-selvedge 501 jeans, and is meticulously crafted at Levi’s Eureka Innovation Lab in San Francisco. It is also going for $1,359.90.
For collectors who prefer the smaller figurines, there’s also a trio pack featuring a 400% Bearbrick at 28cm, complete with printed vintage denim motifs, alongside two compact 100% figures (7cm), one sporting a denim print and another opting for a simpler look without. These will be available together for $209.90.
The Levi’s x BE@RBRICK collection launches worldwide on 21 March and will be available exclusively at Levi’s ION Orchard and online at levi.com.sg/.
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