Coca-Cola Creations partners with Riot Games to introduce a new Ultimate Zero Sugar flavour
This is for all you League of Legends fans!
Coca-Cola Creations has partnered with Riot Games to introduce a brand-new, limited-edition flavour named Coca-Cola Ultimate Zero Sugar. This exclusive partnership also marks Coca-Cola's first foray into the gaming world.
Alongside the release, digital and in-game experiences are planned to amplify the global impact of the Coca-Cola Ultimate Zero Sugar partnership.
David Mulhall, Head of Business Development and Partnerships at Riot Games, says, "We're excited for players to taste the new +XP flavour, a unique and bespoke collaboration with Coca-Cola, a globally recognized brand loved by millions. Coca-Cola shares many of the player-focused values we have at Riot, and we are honoured to be the first gaming collaboration for Coca-Cola Creations."
Players of League of Legends can also earn exclusive Ultimate emotes in the game by completing a set of missions in sequence:
- Score seven assists in a single game and win the Ultimate Teamplay emote
- Accumulate 12,000 gold in a single game and unlock the Ultimate Gains emote
- Secure a win in under 20 minutes to get the Ultimate Tempo emote
These Ultimate emotes will be up for grabs until July 18 at 11:59 p.m. PT.
By scanning the QR code on the Coca-Cola Ultimate Zero Sugar can, players can access the Coca-Cola Creations Hub. This digital platform offers unique experiences such as the Ultimate Emote Generator, an Instagram filter that allows players to see themselves as League of Legends emotes for social sharing.
The Coca-Cola Ultimate Zero Sugar can also boast a sleek design in black and various shades of gold. The familiar Coca-Cola Creations logo is coupled with a custom 'Ultimate' crest and infused with a vibrant blue Hextech glow. The design encapsulates a special rendition of the Coca-Cola Spencerian Script font, inspired by the Nexus Crystals in League of Legends.
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