Less than 1% of Netflix customers are playing its games daily
An app analytics company estimates an average of 1.7 million Netflix users are playing the games on a daily basis.
Image source: Netflix
Netflix Games is not gaining as much traction as initally expected.
App analytics firm Apptopia says the games have been downloaded a total of 23.3 million times and there is an average of 1.7 million daily users. To put it simply, less than 1% of Netflix's 221 million subscribers are playing its video games on a daily basis.
With a catalog of 24 game apps, it is not surprising to see such low engagement statistics. A company representative reportedly told CNBC the game catalog will grow to 50 by the end of the year.
At launch, Netflix Games only had five games and they were initially available only on Android devices. It launched a week later on iOS devices.
Source: CNBC
Our articles may contain affiliate links. If you buy through these links, we may earn a small commission.