Gallery: Checking out Sony's new retail store at Holland Village

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The new store is on the 2nd floor of the new One Holland Village mall. The mall itself is newly opened with some other stores lying vacant.



Note: This article was first published on 1st December 2023.

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There was a traditional lion dance to welcome "prosperity".

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Sony is encouraging us to buy what we can now before we're charged an extra percentage point in GST next year!

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When you first enter the store, you're greeted by the latest Sony products. Here you have the Sony Xperia 5 V and the HT-AX7 Bluetooth speakers.

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Melvin Pang, President, Head, Singapore Marketing Centre, Sony Electronics (Singapore) explains the store's "try before you buy" concept.

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Customers can bring in their favourite movie to see how it would play and feel over a Sony Bravia TV.

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Customers can loan and use selected digital cameras for up to two hours outside the store.

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When you try a camera, you also get access to its accessories, like a stand, remote, lenses, and more.

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The store also has some camera bags that you can tryout as well.

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Back to the products in the store. Bring in your own Spotify playlist and try out your music sounds when played on a Sony Xperia smartphone.

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A wall of Sony soundbars just waiting for you to bring in some audio or a movie to play.

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You may be able to get your hands on an elusive PS5!

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This surprised me as I didn't know that Sony made turntables.