What readers are buying in the Amazon Black Friday sale: Lego, Owala bottles and more
At at loss of what to buy? Find out what readers’ like you bought to get some inspiration.
Black Friday has grown into one of Singapore’s most anticipated online shopping events, bringing steep discounts on everything from big-ticket tech to everyday home essentials. What started as a US post-Thanksgiving retail tradition has now become a global shopping moment—one where deal-hunters stay glued to lightning offers, fast restocks and category-wide markdowns.
For 2025, Amazon.sg extended Black Friday into a multi-day mega sale from 20 November to 1 December, giving shoppers more time to browse and snap up bargains before they disappear. Some hot items, like the iPad and Dyson Vis Nav, sold out early, but as always, HardwareZone readers wasted no time filling their carts with a mix of practical buys, hobby upgrades, and festive gifts.
Based on what our readers clicked, shared and purchased, here’s a full breakdown of the most popular items from Black Friday 2025, across tech, electronics, home and kitchen, toys, and everyday essentials.
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Top buys from HardwareZone readers
Amazon.sg eGift Card
With Amazon offering a $15 promo credit when you buy at least $220 in gift cards, many readers used this as a smart pre-purchase strategy, perfect for stacking future discounts or gifting.
Toys and collectables
LEGO sets
As expected, LEGO dominated. Star Wars, Creator and Speed Champions sets were the top choices.
- Lego Star Wars: The Mandalorian Grogu: $106.70
$154.9031% off - Lego Creator Tropical Toucan: $17.40
$21.9021% off
Other reader favourites included:
- Marvel Legends Spider-Man: $66.50
$99.9033% off - Ravensburger Minecraft Explorers: $14.28
S$19.8128% off
Tech and accessories
ORICO External Hard Drive Dock Duplicator
$26.00 $49.99 48% off
A popular choice among readers who manage multiple drives. This ORICO dock makes cloning, migrating and reading drives far more convenient—no PC required. Ideal for those backing up photos, upgrading SSDs or running NAS maintenance.
Elgato Wave:3 Microphone
$164.99 $239.00 31% off
A clean upgrade for streamers, podcasters or WFH users. The Wave:3 offers reliable vocal clarity, Elgato’s excellent digital processing and a sleek desk footprint.
Razer Viper V2 Pro HyperSpeed
$83.02 $215.00 61% off
Lightweight, responsive and tournament-ready, the Viper V2 Pro continues to dominate the eSports mouse category. Readers loved the significant discount and long battery life.
Logitech MX Master 3S
$109.76 $146.00 25% off
A productivity staple. Smooth scrolling, programmable buttons and excellent ergonomics made this a top WFH upgrade during Black Friday.
Lencent Travel Adapter
$34.19 $59.99 43% off
Always a travel essential. This multi-plug adapter was a surprisingly popular pick—likely because of year-end holidays and its strong discount.
Earbuds and headphones
Soundpeats Air4 Lite
$39.99 $54.99 27% off
A wallet-friendly pair that punches above its price. Great for casual listening, commuting or gifting
Marshall Major IV Bluetooth Headphones
$87.41 $269.00 68% off
Stylish retro looks with long battery life. The Major IV remains a crowd-pleaser for readers who want character and sound quality.
Sennheiser Momentum 4
$249.00 $293.00 15% off
Premium ANC headphones with excellent comfort, soundstage and battery life. A favourite among audiophiles during the sale.
Home and kitchen
Eero Pro 7 Mesh Wi-Fi
$655.55 $999.99 34% off
Readers looking to upgrade home connectivity snapped up this Wi-Fi 7 mesh system thanks to its strong performance and early deal placement.
TP-Link Tapo T310 Temp & Humidity Sensor
$14.34 $29.00 51% off
A popular smart home pick. Great for monitoring rooms, baby nurseries, or even dry boxes.
Ninja AF141 Air Fryer Pro (4.7L)
$109.00 $169.00 36% off
A Black Friday favourite, readers love Ninja’s reliability, even heating and easy-clean design. All ready for healthier eating.
Philips 3000 Series Egg Cooker
$24.99 $33.30 25% off
A compact, practical kitchen helper. Perfect for quick breakfasts and food prep.
Mertturm Galaxy Star Projector
$29.59 $46.99 37% off
Featured exclusively in EDM, this projector proved to be a gift-ready favourite, especially for kids’ rooms.
Owala SmoothSip Insulated Stainless Steel Coffee Tumbler
Owala bottles are going at good prices this round, with discounts of up to 30% across a wide range of bottles and tumblers for both adults and kids.
Household essentials
Loop Quiet 2 Ear Plugs
$18.95 $26.95 30% off
Affordable, effective noise reduction—popular for travel and everyday use.
Kleenex Ultra Soft Bath Tissue (20 pack)
$11.15 $14.82 25% off
Bulk household staples saw strong demand during Black Friday.
Coca-Cola Original Taste (24-pack)
$17.87 $21.34 16% off
Another practical restock item that readers commonly bundle into carts.
Duracell AAA Alkaline Batteries
$11.84 $18.74 37% off
This early deal sold out quickly, but returned later in the sale—readers jumped on it immediately.
Editor's note and disclaimer: The deals are not an endorsement or recommendation of the product from the editorial team. Instead, the listed items present themselves as a good deal based on the novelty factor and how much of a discount it is being offered from standard retail pricing at the time of publishing. Please note that we are not responsible in any way if you're unable to secure the listed offer due to errors on our part or should the offers expire by the time you've checked them.
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