Computex 2012 - Signs of Change

By Vijay Anand - on 04 Jun 2012, 8:24am

For years now, Computex has prided itself as the top ICT trade show in Asia, but the biggest shakers and movers of the show have usually been those with deep vested interest in the personal computing segment like Intel, AMD, Microsoft, NVIDIA and partners like ASUS, Gigabyte, MSI and many more. It used to be all about the technology, who's faster, bigger and meaner - matters that only concern enthusiasts and engineers like processors, memory, etc.

You know that Computex is evolving when a prime advertising spot like this is no longer Intel or AMD dominating the area.

Increasingly, we've been noticing a change in direction as the tech aspects take a back seat to give rise to new computing devices and experiences. That's not to say the companies mentioned earlier are no longer important, rather, their task has evolved to provide everyday users with products and services everyone can appreciate.

The first broad computing change was in the 2009 and 2010 time frame when netbooks were the must-have gadgets - small, petite portable computing that was affordable. Its run lasted until people became too reliant on it and expected more out of them, but their limited processing capabilities can only handle so much. That's about the same time when tablet-mania struck and the Google Android Honeycomb variant came about to offer better experience and usability for those wanting an option other than Apple. With similar capabilities as netbooks but in a new usage and form, its limitations were more readily accepted. As such, 2011 saw every major computing brand offer a tablet of some type. With better data plans, more mobile friendly operating systems and several choices of hardware options, tablets easily overtook interest of netbooks. These experiences were also mimicked at the Computex show level too in those respective years. 

Now in 2012, tablets are still hot, but with no major evolution as of yet, this year is shaping up to be the year of the ultra thin-and-light notebooks. And thanks to the upcoming Windows 8 OS, some of these notebooks are also hoping to double-up (convert) for tablet-like usage. Yes, they are just thinner and lighter notebooks, but the distinction is that they are now more affordable, thanks to Intel's Ultrabook push with funding to help spur momentum and acceptance. AMD’s also getting in the game with their AMD Trinity APUs hoping to offer even more affordable thin-and-light notebooks with better gaming/multimedia experience.

While we've just recently published a round-up of Computex 2012 related news and products you can expect to see, there’s more much more to be expected. So here are some of the broad areas of change and highlights that Computex 2012 might bring about:-

  • Intel Ivy Bridge processors have arrived for desktops and powerful multimedia machines. Computex will be the show ground for notebook vendors to flaunt their new Ultrabook models with ultra low-voltage Ivy Bridge processors powering them.
  • Ivy Bridge-based Ultrabooks aren’t just going to be an internal component refresh of the same laptops we’ve seen not too long ago. Expect more change and evolution as Intel updated their Ultrabook guidelines for their new computing platform.
  • There’s going to be several AMD thin-and-light notebook machines using the AMD Trinity APU. This is a big deal because AMD hasn’t been able to compete with Intel for portable computing and with the Trinity APU, that’s now more than a reality. Plus, from what we’ve seen, they are going to be cheaper than Ultrabooks from Intel. It’s soon going to get very interesting in the ultraportable notebooks space.
  • AMD’s Trinity APU will also go into the desktop space, but using a new FM2 socket. Expect us to cover a number of motherboard vendors showing off FM2-scoket based solutions. This should give Intel’s Core i3 and maybe Core i5 processors a run for their money, depending how well they perform.
  • Even more tablet variants can be expected, partly because of the upcoming Windows 8 OS. Intel’s Clover Trail platform and even AMD’s Trinity APUs are prime suspects that we might see at the show.
  • Extra large capacity SSDs and multi-controller equipped enthusiast SSD options for even greater performance.
  • Wireless 802.11ac devices to offer Gigabit-like performance without wires.
  • A sneak peek at the yet-to-be launched GeForce GT/GTX 660-series graphics cards.
  • A demo of NVIDIA’s next iteration of Tegra mobile processor.

As you can see, most of our expectations are advancements to support the mobile computing ecosystem. If you already thought it was good enough, this year promises to be even better for smartphones, tablets and notebooks.

The ecosystem shift is certainly measurable and can be felt at Computex as there are ever-more mobile computing accessory players this time round, along with device and module manufacturers who support GPS, LTE and processing of telemetric data from an array of sensors.

With Intel and AMD’s roadmaps hoping to power smartphones in the near future, it’s not a stretch to think that the shows in the following years might be ever-more skewed around mobile products like phones and tablets.

That said, Computex 2012 is about to commence shortly and our regional HardwareZone teams are already here in Taipei, Taiwan to bring you the top highlights of the show.

And if you’re more of a PC Show shopper, we’ve taken care of that too with our Tech Show Portal that will be updated on the day of the show with everything you’ve come to expect from us.

So stay tuned to HardwareZone for updates on all fronts of IT and CE industries.

Vijay Anand

Vijay Anand / Editor-in-Chief

A pioneering contributor of since its inception in 1998, his keen interest in DIY computing has helped establish content standards in testing and reporting online, while his drive to share knowledge has laid the foundation of Social Media 1.0 in Singapore via the HWZ Forums. As site editor since 2005, he oversees all content production with the local team, supervises the regional teams and provides forum management insights to the large pool of contributors.

Join HWZ's Telegram channel here and catch all the latest tech news!
Our articles may contain affiliate links. If you buy through these links, we may earn a small commission.