ZTE Expands Its Presence in South East Asia with Three Smartphone Models


ZTE Expands Its Presence in South East Asia with Three Smartphone Models

*Updated at 4.11PM: ZTE has announced the retail prices for the three phones. The Z5S Mini will retail for 3,999,000 rupiah (estimated S$423) and the Blade L2 will cost 1,699,000 rupiah (estimated S$180). Prices quoted are based on exchange rates at press time. All three phones will arrive in Singapore by the end of the year.

ZTE Corporation today launched three smartphone models - the Nubia Z5S Mini, Blade L2 and KIS 3 - to expand its presence in South East Asia. 

Having focused on B2B business in the past, ZTE feels it is now ready to establish its brand in the retail market. Asia Pacific is identified by the company as its primary target, with Indonesia being one of the biggest potential markets in the region. The three smartphones are specifically targeted at the different needs of the market.

As the flagship smartphone, the Z5S Mini has the best specs among the three models. It is powered by a Qualcomm Snapdragon 600 quad-core 1.7GHz processor, 2GB RAM and Android 4.2 Jelly Bean. The 7.6mm handset sports a 4.7-inch HD (1,280 x 720 pixels) display and a 13-megapixel rear camera with an aperture of F2.2.

The Z5S Mini comes with 16GB internal storage with microSD expansion up to 32GB and a 2,000mAh battery. Its connectivity options include Bluetooth 4.0, GPS, AGPS, Wi-Fi 802.11 b/g/n and DLNA.

ZTE will bring the Nubia Z5S Mini to Asia Pacific, China, Russia, North Europe and North America. It is expected to be launched in Indonesia next month, which is one of its biggest potential markets in the region. ZTE will gradually roll out the phone to more markets in the neighboring countries. The 4G model of the Z5S Mini will be launched in Singapore, but ZTE is unable to provide a specific time frame for its availability.

The midrange Blade L2 is part of the highly successful Blade series, which have sold more than 10 million units in more than 50 countries. It runs on a MediaTek MT6582 quad-core 1.3GHz processor, 1GB RAM and Android 4.2 Jelly Bean.

It may have a bigger 5-inch display, but its resolution is lower at 854 x 480 pixels. Compared to the 720p displays touted by other phones of its class, the Blade L2 clearly lags behind in this aspect.

The imaging capabilities are also modest with a 5-megapixel rear camera and a 0.3-megapixel front-facing camera. Other specs include a 8.95mm thin chassis, 2,000mAh battery, a memory card slot to augment its 4GB internal storage, Bluetooth 3.0, GPS, Wi-Fi 802.11 b/g/n and FM Radio.

The third smartphone, the KIS 3 is an entry level, dual-SIM model which is expected to cost about slightly over S$100. Equipped with a Qualcomm Snapdragon 200 quad-core processor and 512MB RAM, the 10.7mm KIS 3 runs on Android 4.4 KitKat and a 1,400mAh battery. It has a 4-inch, 800 x 480-pixel display and a 2-megapixel fixed focus rear camera.

ZTE is one of the top five mobile handset manufacturers in the world. It offers a diverse range of mobile devices, which includes mobile phones, tablets, mobile broadband modems. hotspots and family desktop integration terminals. Last year, the company shipped about 40 million smartphones. It shares the same goal as Xiaomi to ship 60 million smartphones this year.

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