It's a feature that has been widely asked for, and it is finally here - the ability for people to give iPhone apps as gifts. Clicking on the drop down menu next to the price of every app now shows the option "Gift This App" as well as "Add to Wishlist" and "Share via Facebook".
Ars Technica - Apple gave us a nice Monday surprise as it added the ability to buy an app for a friend or acquaintance as a gift via the App Store. The feature has long been available for music and movies, but until today had been mysteriously absent from the App Store since its launch almost two years ago.
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