Xiaomi may be considered a young company in the tech industry, but its sales and shipment numbers proved otherwise.
According to CEO Lei Jun, the company has shipped 10 million units of its flagship smartphone, the Mi 3 since its debut in September 2013. To celebrate this milestone, co-founder Bin Lin unveiled a champagne gold version which is only available in China for now.
The Mi 3 is currently available in China, Singapore, Malaysia and Philippines. It came to Singapore on March 7 and took only two minutes for the first batch of stocks to run out. Currently available in metallic gray only, Xiaomi has plans to bring the rose colored Mi 3 to Singapore although availability is not known at press time. The Mi 3 also went through two price cuts in two months; its launch price was S$419 and it is now retailing for S$299.
To date, Xiaomi has shipped over 26.11 million smartphones in the first half of 2014 which translates into a 271% increase from the same period last year. As Xiaomi is in the process of launching the Redmi 1S and Redmi Note in this region, it is likely that Xiaomi will be on track to hitting its sales target of 60 million phones by the end of 2014.
Source: MIUI Forum