Earlier today, a press release was published on PRWeb.com which stated that Wi-Fi provider ICOA had been acquired by Google for US$400 million. The 'news' was repeated across the web until it was discovered to be a fake, likely a result of someone trying to game the stock price.
But why publish the press release to PRWeb, and what is PRWeb good for anyway? Danny Sullivan of Search Engine Land breaks down how PRWeb helps anyone distribute any sort of 'press release', and in doing so, game search engine results. It's good reading if you've ever done a search on Google and wondered why it returned all sorts of spam results.