Viki Partners Microsoft to Provide Premium Video Content to New Audiences in SEA
Viki has collaborated with Microsoft to bring premium TV content to MSN sites in Indonesia, Thailand, Malaysia, and the Philippines. Viki will localize and stream television shows, movies, and music videos to 17.6 million MSN users.
The content will be available through Microsoft properties including plasaMSN in Indonesia, MSN Thailand, MSN Malaysia, MSN Philippines, and xinmsn in Singapore. Users will get to enjoy :
- Korean dramas "Dr. Jin", "I do, I do"
- K-Pop music videos from Super Junior and Brown Eyed Girls
- Entertainment news from "Cek & Ricek" and Korea’s "Y-Star News"
- Indonesian movies "Purple Love" and "Red CobeX"
The distribution partnership with MSN extends Viki’s reach in SEA, particularly in Indonesia, where Viki has partnerships with telecommunications companies Smartfren, Axis, Three and Nexian and Singapore, where Viki partners with MediaCorp. Users can also access the company’s library of TV shows, movies and more on viki.com and mobile applications.