Vertu and Ferrari Crafts 2013 Vertu Ti Ferrari Smartphones
Vertu has launched the limited edition of its Vertu Ti.
The Vertu Ti Ferrari combines Vertu’s pioneering design, modern technology and luxury services with bespoke Ferrari materials and specially curated Ferrari content; only 2013 of these luxurious and handcrafted Vertu Ti Ferrari phones will be released.
The Vertu design team worked closely with Ferrari Design Director, Flavio Manzoni, in developing the concept for the Vertu Ti Ferrari and took design cues from the ergonomic lines of the Ferrari F12berlinetta, which is reflected in the shape of the phone. Authentic Ferrari materials have also been integrated into the design, lending both luxury experience as well as functional benefit; the handset is wrapped in the same finely stitched Ferrari leather that adorns the car’s cabin, whilst the handset pillow features the distinctive Ferrari carbon weave using coloured Alutex composite.
Metal elements of the phone are protected by a Diamond Like Coating (DLC) similar to that used to protect the engine components of the F12berlinetta. As implied by the name, the value of such coatings accrues from its ability to provide hardness and wear resistance that renders it virtually scratch-proof.
The Vertu Ti Ferrari features a Ferrari app, unique to Vertu, which consolidates content from the world of Ferrari into a single place. A live feed from the Ferrari Magazine website delivers new Ferrari content as soon as it is available alongside all Ferrari social media channels - Facebook, Twitter and YouTube.
In addition, a Ferrari dealership locator delivers a list of nearby Ferrari dealerships, as well as authorized garages and service centres, to ensure worldwide access to Ferrari wherever the customer may be. These features are accompanied by Vertu CONCIERGE and Vertu LIFE; a range of uniquely curated services, providing Vertu owners with instant, personalised news, information and assistance wherever they may be in the world. These services are complemented by Vertu CERTAINTY, which protects our customer’s assets, privacy and data through the use of best in class technology and dedicated experts.
The Vertu Ti Ferrari application is available in three languages, English, Italian and Chinese and features a Ferrari inspired home-screen clock, four specially created ringtones and eight Ferrari wallpapers.