Twitter Introduces Simplified Profiles
If you have ever followed a celebrity's Twitter account, you will be familiar with the conversations flooding their profiles, which turn a simple tweet into a long wall of text. Now Twitter has introduced a simplified profile for Verified Accounts (they're mostly accounts of major brands, celebrities and politicians), which hides conversations from their Tweets timeline. But if you rather view the replies to their Twitter updates, just select "All" which is found above the Tweets timeline.
This makes it easier for casual users of Tweeter to filter out what's unnecessary and just view the original content of the tweet, as well as allowing the Verified Account user to present his message without their followers getting sidetracked by replies from other users.