Twitter has just announced that it will officially cease support for TweetDeck's mobile apps on May 7. The apps will cease to appear in Android and iOS app stores after May 7, and downloaded apps will stop working shortly after. That's because the Twitter API that the apps use will also be retired. Twitter also stated that the apps' Facebook integration will cease to function after May 7. However, TweetDeck fans will still be able to use TweetDeck in their browser, where the experience is constantly being updated with new features. The popular third-party social media app was acquired by Twitter in mid 2011 for about US$50 million.
Over the past 18 months, we’ve been focused on building a fast and feature-rich web application for modern browsers, and a Chrome app, which offers some unique features like notifications. We’ve recently introduced many enhancements to these apps –– a new look and feel, tools like search term autocomplete and search filters to help you find what you’re looking for more quickly, and automatically-updating Tweet streams so you immediately see the most recent Tweets. Our weekly web releases have been possible because we’ve nearly doubled the size of the TweetDeck team over the past six months (and we’re still hiring).
In many ways, doubling down on the TweetDeck web experience and discontinuing our app support is a reflection of where our TweetDeck power-users are going. Over the past few years, we’ve seen a steady trend towards people using TweetDeck on their computers and Twitter on their mobile devices. This trend coincides with an increased investment in Twitter for iPhone and Twitter for Android –– adding photo filters and other editing capabilities, revamping user profiles and enhancing search. That said, we know this applies to most of our users –– not all of them. And for those of you who are inconvenienced by this shift, our sincere apologies.