TP Vision, a recent alliance between Philips and TPV Technology, also spells the fact that TPV is now mostly in charge of developing and manufacturing Philips-branded TVs henceforth. And they have something to show just two months later. TP Vision's new augmented reality application found its way to Google Play and Apple iTunes recently, one developed to help TV buyers select a Philips HDTV that complements their living rooms's decor and design. According to HDTVtest, the application will be launched in the UK, France, Germany, and Brazil, before trickling down to the rest of the nations. To give you a better picture as to what the Philips TV Buying Guide actually does, here's the app's synopsis found on Google Play.
"The Philips TV Buying Guide app is the easiest way to find your new TV. The app uses Augmented Reality and the video camera function of your phone or tablet to show the entire range of Philips Televisions in any interior. Just point your phone at the special AR marker to experience the full Philips TV range. Choose the best design and screen size to suit your room and narrow down your selection according to your personal budget and picture quality preferences. You can even experience Ambilight in your own home."
In summary, you'll need to print out a copy of the AR marker before setting it on the area where you want your new HDTV to be. To visualize the virtual 3D model, simply point your phone's or tablet's camera at the designated spot. On top of this, users will be able to simulate the TV's Ambilight effects in their living rooms as well. However, preliminary reviews on Google Play suggest that TP Vision might have some bugs to sort out before the app is perfectly functional on all mobile handsets and tablets. This AR concept isn't new though. Sony produced a similar app last year to help potential buyers determine how different Bravia sets would appear in real-world environments.