Singapore, 23 February, 2011 – HWM, Singapore’s leading tech magazine, and HardwareZone.com, Singapore’s No.1 technology online portal, paid tribute to 39 companies by giving out 69 awards at the HWM+HardwareZone.com Tech Awards today.
Thirty-two Editor’s Choice and 37 Reader’s Choice awards were handed out in categories ranging from computers and consumer electronics to communications and digital entertainment. These awards honour industry players who have introduced products of exceptional quality, innovation and performance between December 2009 and November 2010.
Nine new categories were added to the Reader’s Choice awards this year, including the Best Mirrorless Camera Brand and Best Tablet Brand. The additions were made after organisers took into consideration readers’ feedback and for the Awards to reflect the ever changing technology landscape.
For the Editor's Choice awards, HWM and HardwareZone.com identified 167 products in 32 categories. The nominees were selected because they provide benefits, value and significant advancement for consumers. These were then meticulously tested and benchmarked in HWZ Labs, where a panel of experts finally shortlisted them to 32 Editor’s Choice awards winners.
Mr Vijay Anand, Editor of HardwareZone.com, said: “The HWM+HardwareZone.com Tech Awards is the only event in the region where tech products and services are honoured with Editor’s Choices for their innovation and impact on our lives. The Reader’s Choice awards, on the other hand, are given based on readers’ votes.”
Readers of HWM and the online community in HardwareZone.com voted for their preferred brands from more than 80 brands that were competing for the Reader’s Choice awards. More than 80,000 votes were received, some from readers who voted via their mobile devices – a new option offered to readers this year.
Mr David Chieng, Editor of HardwareMAG Singapore, said: “This year, new technology categories such as mirrorless cameras and tablets reflect a growing trend of new technologies that have taken the market by storm. Their inclusion for our Awards is timely, as this reflects HWM Singapore’s relevance to our readers.”
Mr Eugene Low, Deputy Managing Director, SPH Magazines, added: “As an annual event, the HWM+HardwareZone.com Tech Awards 2011 sets a benchmark in the tech industry as a way for our readers and editors to recognise the best in form and function among tech products and services. We hope the awards will serve as encouragement to the winning brands as they strive to provide the best for consumers.”
The complete results will be published in HWM Singapore’s March and April issues. They will also be released online at www.hardwarezone.com over the next week.