TCL, the China-based TV manufacturer, has announced its 50-inch Ultra HD 4K LED television for US$999. Currently only available in the United States, this aggressively-priced 4K TV is slated for launch in September.
According to Gizmodo, TCL is able to price this Ultra HD 4K TV at such an attractive level because the television set doesn't feature "branded certifications like THX" or boasts of any Smart TV capabilities. The 50-inch TV has an edge-lit LED panel with a resolution of 3840 x 2160 pixels. It also has the ability to upscale HD content in order to provide a clearer viewing experience.
For price comparison against other Ultra HD 4K TVs, Sony announced its 55-inch Bravia XBR-55X900A to the tune of US$$4,999 in April this year. The ASUS PQ321Q, which is a 31-inch Ultra HD 4K monitor, is priced at US$3,499 and the product was just announced early this month. The main reason for TCL's aggressive pricing for their product is to increase their brand awareness in the United States. TCL is relatively new in the US market, having established itself there just two years ago in 2011.
In January this year at CES, TCL showed off its extreme television set, in the form of a 110-inch Ultra HD 4K TV. The company also showcased their prototype Blade TV that is only 11.5mm thin. For more information on TCL's upcoming 50-inch Ultra 4K TV, please follow this link for the official press release.