Tag Heuer Enters Smartphone Market with the Racer
Tag Heuer joins the Android party with the Racer, which it claims to be the world's first luxury phone crafted for high performance.
According to Tag Heuer, the Racer is swiss-engineered for maximum portability and strength using shockproof rubber reinforced with screwed-in titanium and carbon fiber bridges for its chassis.
Powering the Racer are a high speed processor, the latest Android software (presumably Google Android 4.0) and a customizable 3D user interface that fits the needs of individual users.
The new TAG Heuer Racer collection starts at 2800€, and will be available in TAG Heuer boutiques, luxury mobile boutiques and selected watch and jewelry retailers in July. If you wish to receive more information about the device, you can sign up here.